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9 Ways to Measure Digital Marketing Success (and Actually Make It Work)
Did you know that 76% of marketers struggle to prove the ROI of their campaigns? If you’ve ever felt lost when trying to measure the effectiveness of your digital marketing and advertising, you’re not alone. From confusing metrics to unclear strategies, knowing what...
Moneyball for Manufacturers: 4 Lessons for Marketers
In manufacturing, the focus has always been on efficiency, quality control, and output. Marketing? That’s often treated as an afterthought – a necessary but underwhelming aspect of the business. But what if I told you that by ignoring the hidden opportunities in...
Cut the Scrap: Proven Tactics for Manufacturing Lead Generation Success
Generating leads in the manufacturing sector can feel like panning for gold: sifting through endless debris to find a few valuable nuggets. The stakes are high—long sales cycles, highly technical buyers, and complex products mean every lead counts. Unfortunately, too...
Driving 24x ROAS for Immediate Impact and Long-Term Viability
When we think of Paid Search, we often think of new growth – because it’s really, really good at driving new growth. But it also might be your brand’s secret weapon for customer retention, too. Read more to see how Google Ads was the rising tide that lifted all boats...
Lost on Page 2? Here’s How to Fix Your SEO Fast!
You’ve probably heard the joke: “The best place to hide a dead body is on page 2 of Google.” For businesses, landing on that second (or even third) page of search results is no joke. It’s a serious issue that leads to missed opportunities—whether that’s potential...
Is Your Brand Too Boring? The Incredible Cost of Being Dull.
Here’s the truth: being boring isn’t just bad for business—it’s *expensive*. In today’s crowded market, where customers have endless options and distractions, blending in means you’re practically invisible. A boring brand is like background noise: unnoticed,...
The Overlooked Power Of Paid Search For Manufacturers
For manufacturers, marketing and sales have traditionally relied on referrals, trade shows, print ads, direct mail, and cold-calling. But in today’s digital world, these conventional tactics are becoming less effective at driving real revenue and conversions. Many...
Getting Found Online: Why Manufacturers Need To Prioritize SEO
If you run a manufacturing business, chances are you’re not tapping into one of the most powerful and cost-effective sales tools at your disposal – search engine optimization (SEO). Many manufacturers still don’t fully understand what SEO is, how it works, and the...
Betting On Sure Things: Knowing What Keywords Will Drive Conversions For Your Manufacturing Business
As a manufacturer, if word-of-mouth and a sales team are no longer ensuring you hit your revenue targets, it’s time to start getting serious about your digital marketing strategy. Not feel-good marketing, but tried and true, measurable marketing. Just like how you...
Home Improvement Ecommerce Case Study
RefractROI employed their skill at Google Penalty Removal, Web Development, Search Engine Optimization, and Paid Search Management over the last three years for our Client. The Client’s business has been almost entirely online for over 10 years, yet depened upon...
Paid Search Vs. Paid Social Vs. Programmatic: What’s The Difference?
Reading time: 3 minutes In today’s constantly evolving advertising landscape, it can be challenging for businesses to appeal to their target audience through organic advertising alone. Advertising strategies such as paid search, paid social, and programmatic...
Composite Fence Supply Case Study
Client is a distributor of composite fencing products manufactured by a 3rd party for medium to large scale residential development. The business has a unique, sought after product but has difficulty separating themselves from similarly branded competitors. Regular...
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Denver, CO 80218
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