Blog
Tips & Tricks On Increasing Your Site Speed Score
Reading time: 4 minutes It’s no secret that page loading speed is a critical factor in your website’s ranking. With instant gratification being the name of the game, users have become less patient for web pages that take too long to load. When you have a page that...
National Food Distributor Case Study
The client needed a digital marketing agency with experience in Paid Search and Organic Search to drive campaigns. As a result, the Client wanted to develop a new direct to consumer channel, reduce their Paid Search expenses, and reinvest any savings into an organic...
7 Ways To Optimize Your Website For Local SEO
Reading time: 4 minutes SEO as a practice is incredibly valuable when you’re looking to build brand recognition, guide visitors through your sales funnel, and a variety of marketing aspects of your business. However, if you’re looking to garner more recognition within...
Enterprise SaaS Case Study
Client is a SaaS provider of survey tools to support market research and CX professionals in data aggregation, customer feedback, and employee engagement. The business was built primarily around DIY and Small Business leads, and they contracted with RefractROI to...
Leveraging The Structured Data Approach To Improve Your Search Engine Results
Reading time: 3 minutes As Google’s algorithm continues to advance and adapt with time, one thing remains the same: the language their machine-learning systems use has held fast and the sites that spoke it, performed best. By transforming or optimizing unstructured...
Online University Case Study
Client is an industry-leading provider of non-accredited paralegal certification and continuing education for the legal community, and initially approached RefractROI for our Paid Search Management expertise. Besides its branded online education offerings, Client...
Revenge Of Black Hat SEO: What Is The Bait & Switch Technique?
Reading time: 4 minutes Even with Google’s numerous updates to their algorithms and community guidelines, sites across the web still continue to dip into Black Hat SEO tactics, unethical practices that hurt organically ranking sites all over the internet. The...
Online Leads Falling Flat? 4 Best Practices To Connect Your Sales & Marketing ROI
Reading time: 4 minutes In online business, both marketing and sales teams are essential players throughout the customer lifecycle. Described as a buyer funnel, each portion of the funnel is either the responsibility of sales, marketing, or the shared responsibility...
Specialty Manufacturer Case Study
Client is a manufacturer of cooking equipment for quick service restaurants, with SEO and digital marketing efforts targeting B2B opportunities. The business wishes to leverage their reputation with a particular product segment into all of their products. They...
Why You Need To Perform An SEM Audit & How To Get Started
Read time: 6 minutes Search Engine Marketing (SEM), also known as paid search, has leveled the playing field for businesses, allowing small players to compete with larger, well-known brands. Advertisers have preferred SEM for years because the campaigns are easy to...
Manufacturing Automation Distributor Case Study
Client is a distributor and service provider of of automation and compressed air systems to manufacturers. The private equity-backed business had acquired several complementary businesses to fuel portfolio growth. Consistent revenue generation from new customers was...
Google Analytics 101: A Guide For Beginners
You’ve invested a lot of time and money in optimizing your website with great content. You know exactly what audiences you want to reach. How can you tell if all your hard work is paying off the way you intended? Google Analytics (GA) is a robust tool that lets you...
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