by RefractROI | Jul 8, 2025 | Digital Marketing
Most Manufacturing Brands Are Playing Checkers in a Chess Game Let’s be honest—most manufacturing companies are stuck in the past. Their marketing playbook hasn’t changed since 1998: go to a trade show, send out a catalog, cold call some procurement guys, rinse,...
by RefractROI | Jul 3, 2025 | Digital Marketing
The Harsh Truth About the “One and Done” Mindset Let’s get one thing straight: just because someone visited your website doesn’t mean they’re going to buy. In fact, they probably forgot you exist 30 seconds after they bounced. If you think your job is done after that...
by RefractROI | Jun 27, 2025 | Digital Marketing
You’re Not Losing Because Your Product Sucks—You’re Losing Because They Found Your Blind Spot Let’s not sugarcoat it—most manufacturing marketers are playing checkers while their competitors are playing four-dimensional chess. You’re running one email campaign a...
by RefractROI | Apr 10, 2025 | Digital Marketing
In 2025, attention is currency—and landing pages are where you either earn or lose it. Every element must do one thing: drive action. Whether you’re collecting leads, booking demos, or closing direct sales, these are the seven non-negotiables for high-converting...
by RefractROI | Mar 20, 2025 | Digital Marketing
Lead generation alone cannot solve a brand equity problem. If potential customers don’t recognize or trust your brand, they won’t engage—no matter how many ads, emails, or landing pages you push their way. Brand awareness is the foundation of demand generation,...
by RefractROI | Feb 24, 2025 | Data and Analytics, Digital Marketing
For businesses with long sales cycles—such as manufacturing, B2B software, real estate, and enterprise services—success isn’t just about attracting new visitors. It’s about bringing them back, again and again. Unlike impulse purchases, long sales cycles involve...