by RefractROI | Mar 13, 2024 | Digital Marketing, SEO
For manufacturers, marketing and sales have traditionally relied on referrals, trade shows, print ads, direct mail, and cold-calling. But in today’s digital world, these conventional tactics are becoming less effective at driving real revenue and conversions. Many...
by RefractROI | Feb 14, 2024 | Digital Marketing, SEO
If you run a manufacturing business, chances are you’re not tapping into one of the most powerful and cost-effective sales tools at your disposal – search engine optimization (SEO). Many manufacturers still don’t fully understand what SEO is, how it works, and the...
by RefractROI | Dec 11, 2023 | Digital Marketing, SEO
As a manufacturer, if word-of-mouth and a sales team are no longer ensuring you hit your revenue targets, it’s time to start getting serious about your digital marketing strategy. Not feel-good marketing, but tried and true, measurable marketing. Just like how you...
by RefractROI | Apr 18, 2023 | Digital Marketing, SEO
Reading time: 3 minutes Measuring digital advertising effectiveness can prove tricky for any business. Before engaging in any marketing strategy, a business should establish the digital marketing metrics it will use to assess whether it succeeded in achieving its...
by RefractROI | Mar 28, 2023 | Digital Marketing, SEO
Reading time: 5 minutes You would be hard pressed to find a digital marketing tactic more effective than SEO when it comes to gaining the type of online recognition your business needs to stand out. As of 2016, an incredible 93% of all online experiences begin on...
by RefractROI | Jan 24, 2023 | Digital Marketing, SEO
Reading time: 4 minutes Even with Google’s numerous updates to their algorithms and community guidelines, sites across the web still continue to dip into Black Hat SEO tactics, unethical practices that hurt organically ranking sites all over the internet. The...
