by Maria Batt | Jul 7, 2026 | Digital Marketing
Article Summary A $25 million PE-backed manufacturer of automation and compressed air systems entered a digital marketing engagement with no prior digital presence, limited internal marketing expertise, and a Year 1 new customer revenue target of $254,000. The actual...
by Maria Batt | Jun 30, 2026 | Digital Marketing
Article Summary Email marketing for B2B manufacturers is one of the most persistently misused channels in mid-market industrial marketing — not because email doesn’t work in manufacturing, but because the way most manufacturers deploy it is structurally...
by Maria Batt | Jun 11, 2026 | Digital Marketing
Article Summary Social media for manufacturers is one of the most consistently dismissed marketing investments in B2B — and the dismissal is costing companies that have been quiet longer than they realize. The standard position in manufacturing leadership is that...
by Maria Batt | Jun 8, 2026 | Digital Marketing
Article Summary Digital marketing for B2B companies is one of the most commonly misunderstood investments in the mid-market. The default assumption — that more channels, more content, and more budget produce proportionally more pipeline — is incorrect, and acting on...
by Maria Batt | May 7, 2026 | Digital Marketing
Omni-Channel Marketing Isn’t Optional Anymore. It’s Exposing Who’s Built to Compete. Manufacturers love to treat Omni-Channel Marketing like it’s just another box to check. Add a few channels, run some campaigns, maybe sync messaging across email and social, and call...
by Maria Batt | Apr 30, 2026 | Digital Marketing
Your Digital Marketing Looks Busy. It’s Not Producing Revenue Digital marketing has become a line item most manufacturers are unwilling to question. Budgets get approved, campaigns get launched, and reports get filled with metrics that look promising at first glance....