Google Ads Audit Services

Google Ads Audit

A Google Ads audit conducted by Refract ROI is a comprehensive examination of a Google Ads account aimed at assessing its overall performance and identifying areas for improvement. This process involves scrutinizing various components of the account, including its structure, keyword selection, ad copy, bid strategies, and landing page relevance. By analyzing key performance metrics, our audits seek to pinpoint inefficiencies and opportunities for optimization. A Google Ads audit provides actionable insights and strategic recommendations to enhance the effectiveness and return on investment for your ad campaigns.

Your Needs

Our Google Ads auditing services directly address the needs of our clients. The audit begins with a thorough review of the account structure to ensure it is logically organized and aligned with the business’s goals. A critical component of the audit is the keyword analysis, which evaluates the relevance and effectiveness of the keywords being targeted. The audit also involves a detailed review of the ad copy and extensions to ensure they are compelling, relevant, and optimized for performance. Well-crafted ad copy and extensions can significantly improve the ad’s performance by increasing engagement and click-through rates.

Effective bid management is another key area of focus in our Google Ads audits. This involves reviewing the bidding strategies in place, whether manual or automated, to ensure they align with the campaign goals. The audit includes an analysis of the Quality Score, too, which is a critical factor in determining the cost and performance of ads; it leads to lower costs and better ad placements. A crucial part of the audit is evaluating the landing page experience to ensure it is relevant and provides a good user experience. Additionally, analyzing performance metrics is essential to understand how well the campaigns are performing. The audit provides insights into the effectiveness of the current strategies and highlights opportunities for optimization.

A competitive analysis is also conducted to understand how the campaigns compare to those of competitors. We also ensure compliance with Google Ads policies, as this is a critical aspect of the audit. The final component of the Google Ads audit is providing actionable insights and strategic recommendations based on the findings.

38%

average performance increase within the first 30 days of managing a paid campaign.

51%

of consumers visiting a site via paid ad are more likely to convert than those coming from an organic link.

76%

of people believe paid search ads help them find what they’re looking for easier.

The Benefits of a Google Ads Audit

80%

increase in brand awareness generated by strategic paid search advertising.

The benefits of a Google Ads audit by Refract ROI cannot be understated if you want to optimize your digital marketing efforts and drive revenue growth. One of the most significant advantages is the identification and elimination of wasted spend. By thoroughly analyzing keyword performance and identifying negative keywords, an audit ensures that your budget is being utilized to target the most relevant and high-converting search queries. This process helps in reallocating funds from underperforming areas to more profitable ones, thus maximizing return on investment (ROI) and reducing unnecessary expenses.

Another key benefit of a Google Ads audit is the optimization of ad performance through improved ad copy and strategic bidding. During the audit, the ad copy is evaluated for its relevance, appeal, and effectiveness in driving clicks and conversions. Recommendations for enhancing ad text and utilizing ad extensions can lead to more compelling advertisements that resonate with your target audience.

Finally, a Google Ads audit provides invaluable insights into the overall health and performance of your account. The audit highlights strengths and weaknesses within your campaigns, and these insights enable you to make data-driven decisions and strategic adjustments to improve campaign outcomes. Furthermore, understanding competitor performance and staying compliant with Google Ads policies ensures your account is not only optimized for current performance but also positioned for long-term success.

Expertise is critical to success. Failure to properly implement best practices leads many businesses to not realize the full potential of this medium. In the hands of amateurs, time, money, and precious marketing dollars are wasted.

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Frequently Asked Questions

What Is the Purpose of a Google Ads Audit?

A Google Ads audit serves to thoroughly evaluate an existing Google Ads account to identify areas of improvement and optimization. The primary purpose of the audit is to enhance the performance of advertising campaigns by analyzing the account’s structure, keyword selection, ad copy, bid strategies, and overall compliance with best practices. By uncovering inefficiencies and providing actionable insights, the audit aims to increase return on investment (ROI), reduce wasted ad spend, and ensure the account is set up to achieve the advertiser’s goals effectively.

How Often Should You Conduct a Google Ads Audit?

The frequency of conducting a Google Ads audit can vary based on the scale and complexity of the campaigns, as well as the business’s goals and industry dynamics. Generally, it is recommended to perform an audit at least once every quarter to stay on top of changes in performance and industry trends. However, for accounts with significant spending or those in highly competitive markets, more frequent audits, such as monthly, may be beneficial.

What Can You Expect to Gain From a Google Ads Audit?

A Google Ads audit provides a comprehensive overview of the account’s performance and actionable recommendations for improvement. Advertisers can expect to gain detailed insights into the effectiveness of their keywords, the relevance and impact of their ad copy, and the efficiency of their bid strategies. The audit will highlight areas where the budget is being wasted and suggest ways to reallocate spending for better results.

Who We Work With

Predictable, scalable partners

We work with business leaders of companies currently generating $10-250 Million in revenue with an urgent need for predictable, scalable revenue streams.

SaaS & Tech

RefractROI excels with SaaS companies and those who focus on customized solutions.

We assist you in identifying your audience, what fears and tasks need to be abated or accomplished, and inserting your services at the lowest possible point in the funnel.

Manufacturing & Distribution

Audience identification per messaging platform.

Strategic & efficient ad buys for branded messages.

Cross-selling & upselling new products to existing customers.

We help companies grow through revenue-focused ROI

We are a results driven agency, committed to making marketing drive revenue. We help our clients hit their business and marketing goals by executing tailored marketing campaigns that are designed with ROI in mind.

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An integrated digital media and marketing agency based in Denver, CO

RefractROI
383 Corona St., Suite 712
Denver, CO 80218

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An integrated digital media and marketing agency based in Denver, CO

RefractROI
383 Corona St., Suite 712
Denver, CO 80218

Newsletter Signup

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