Programmatic Advertising Services

Programmatic Advertising

Programmatic advertising is a revolutionary approach to digital marketing that automates the buying and selling of ad space using sophisticated software and algorithms. Unlike traditional methods that require manual negotiations and direct purchasing, programmatic advertising leverages real-time bidding (RTB) technology to streamline the process. When a user visits a webpage with available ad space, an instantaneous auction takes place where advertisers bid for the opportunity to display their ads. This automated, real-time process conducted by Refract ROI ensures that the highest bidder’s ad is shown, all within milliseconds.

Two-thirds of marketing teams currently buy advertising programmatically. That’s because programmatic uses advanced algorithms to deliver a mix of multi-channel media to highly targeted prospects across the web.  RefractROI provides full programmatic advertising services personalized to your target audiences across all devices and stages of the customer journey. We use best in class programmatic buying technologies to optimize your marketing dollars across placements and drive higher quality traffic and conversions.

Our programmatic advertising services include:

  • Full media planning
  • Ad creative and testing
  • Campaign setup
  • Daily optimization
  • Monthly reporting
  • Ongoing campaign consulting and analysis

Refract Digital looks at programmatic advertising holistically. The world of programmatic advertising can be complicated and expensive, so our team ensures that you have access to the latest audience data and optimization technologies to drive results without wasted costs. We also utilize best-in-class click fraud tools to keep fraudulent clicks under control and always on your radar.

38%

average performance increase within the first 30 days of managing a paid campaign.

51%

of consumers visiting a site via paid ad are more likely to convert than those coming from an organic link.

76%

of people believe paid search ads help them find what they’re looking for easier.

80%

increase in brand awareness generated by strategic paid search advertising.

Your Needs

Expertise is critical to success. Failure to properly implement best practices leads many businesses to not realize the full potential of this medium. In the hands of amateurs, time, money, and precious marketing dollars are wasted.

Our programmatic advertising services address your needs by offering highly efficient and targeted marketing solutions that enhance campaign performance and ROI. One of the primary ways we achieve this is through our ability to automate the ad-buying process. This automation not only saves time and reduces the complexity of campaign management but also allows for real-time adjustments. By leveraging algorithms and data, our programmatic platforms ensure that ads are placed in front of the right audience at the right time, optimizing every advertising dollar spent and significantly improving the efficiency of your ad campaigns.

Programmatic advertising meets your needs through its advanced targeting capabilities. We define your ideal customer profile based on a variety of data points, including demographics, interests, browsing behaviors, and geographic locations. Our programmatic technology then uses this data to serve ads to the most relevant audiences. This precise targeting minimizes wasted ad spend by focusing on users who are more likely to engage with the ads and convert into customers. As a result, you can achieve higher engagement rates and better overall campaign outcomes.

Make Marketing Drive Revenue

Our programmatic advertising services drive your revenue through several key mechanisms that enhance the efficiency and effectiveness of your campaigns. One of the primary ways we achieve this is by maximizing the precision of ad targeting. This approach ensures that marketing messages reach users who are more likely to be interested in your product or service, thus increasing the likelihood of engagement and conversions. Higher conversion rates directly translate to increased sales and revenue for your business.

Additionally, the real-time bidding (RTB) process our programmatic ad agency follows helps optimize ad spend, ensuring you get the best value for your money. Ads are placed where they are most likely to generate the highest return on investment (ROI), reducing wasted spend on ineffective placements. This cost-efficiency helps in maintaining or lowering the cost per acquisition (CPA) as well as in reallocating saved resources to other revenue-driving activities, further boosting overall profitability.

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Align with your business goals

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Engagement & conversions

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Higher conversion rates

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Real-time bidding

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Optimize Ad spend

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Improve performance

With access to detailed performance data, we continuously monitor and optimize your campaigns. This ability to make data-driven adjustments on the fly means that campaigns can be fine-tuned to improve performance continually.

The Benefits of Programmatic Advertising

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Unparalleled efficiency

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No lengthy negotiations

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Higher conversion rates

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Real-time adjustments

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Precise targeting

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More cost-effective campaigns

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Real-time analytics

Programmatic advertising offers numerous benefits, the foremost being its unparalleled efficiency. By automating the ad buying process, we eliminate the need for lengthy negotiations and manual insertion orders, saving valuable time and resources. This automation also facilitates real-time adjustments, allowing us to quickly optimize campaigns based on performance data. As a result, you can focus on strategy and creativity rather than the logistics of ad placement, leading to more streamlined operations and a higher return on investment.

Another significant advantage of our programmatic advertising services is its precise targeting capabilities. Utilizing data from various sources, including user demographics, online behavior, and geographic location, programmatic platforms can deliver ads to highly specific audience segments. This precision ensures that marketing messages reach the right people at the right time, significantly increasing the likelihood of engagement and conversion. By reducing wastage and focusing ad spending on the most relevant audiences, our programmatic advertising maximizes the impact of each advertising dollar, making campaigns more cost-effective.

time, significantly increasing the likelihood of engagement and conversion. By reducing wastage and focusing ad spending on the most relevant audiences, our programmatic advertising maximizes the impact of each advertising dollar, making campaigns more cost-effective.

Transparency and real-time analytics are also key benefits of hiring our programmatic ad agency. We have access to detailed insights into your campaigns, such as impressions, click-through rates, and conversion metrics. This data-driven approach allows for continuous monitoring and fine-tuning of ad strategies, ensuring optimal performance. Moreover, the ability to track and measure results in real time provides a level of accountability and visibility that traditional advertising methods lack. With this transparency, we can make informed decisions and allocate budgets more effectively.

Why Choose RefractROI

At RefractROI, we have a successful 13-year track record offering high-quality digital marketing services to big and small businesses across the country. We have seen businesses grow with programmatic advertising services in just a few months. You’ll feel peace of mind that your business’s marketing strategies are in the right hands when you choose to hire us. We will show and explain the measurements of project growth and determine needed action based on your goals. 

Don’t wait to get in touch with our programmatic ad agency today to get started with our programmatic advertising services. We are available to answer any questions you may have and walk you through our services to ensure that it’s the right fit for your business. We will never leave you out of the loop by ensuring great communication and showing you trackable data so you can see how your campaign is doing. We will recommend any necessary changes throughout the process to ensure proper growth.

Frequently Asked Questions

What Is the Difference Between Programmatic and Traditional Advertising?

Traditional advertising involves manual negotiations and direct purchases of ad space, whereas programmatic advertising automates this process using technology. Programmatic allows for more precise targeting and real-time adjustments, making it more efficient and flexible than traditional methods.

How Does Audience Targeting Work in Programmatic Advertising?

Audience targeting in programmatic advertising uses data such as cookies, device IDs, and user behavior to identify and reach specific segments of the population. Advertisers can target based on demographics, interests, past behaviors, and other criteria to ensure their ads reach the most relevant audience.

What Metrics Should Be Tracked in Programmatic Advertising?

  • Impressions: The number of times an ad is displayed.
  • Click-Through Rate (CTR): The percentage of people who click on an ad after seeing it.
  • Conversion Rate: The percentage of users who take a desired action (e.g., making a purchase) after clicking on an ad.
  • Cost Per Mille (CPM): The cost per thousand ad impressions.
  • Return on Ad Spend (ROAS): The revenue generated for every dollar spent on advertising.

What Are the Benefits of Programmatic Advertising?

Programmatic advertising is great for your brand’s bottom line and overall efficiency:

  • It allows brands to reach their target audience with precision and scale — both of which are critical in today’s competitive marketing landscape.
  • Because it uses data to determine the best way to reach the right audience at the right time, you often see a better return on investment (ROI) compared to traditional media buying. 
  • It reduces the manual work required for media buying, freeing up marketers’ time to better focus on strategy and creative.
  • You can see real-time results, making your campaigns easier to optimize.

How Does Programmatic Advertising Work?

Bear with us as we get a little technical: The buying and selling of ad space in programmatic advertising occur in real-time via an automated system known as a demand-side platform (DSP). 

DSPs allow brands to specify their target audiences using parameters such as demographics, device type, interests, and behaviors. Once a DSP has collected this information, it uses a real-time bidding system to compete for ad spaces on the most relevant sites, channels, and publications for your target audience.

How Much Does Programmatic Advertising Cost?

It depends. Typically, programmatic ads are charged for every thousand impressions (CPM) and range from $0.5 to $2. The more competitive your industry, target audience, and placement, the higher the cost.

Generally speaking, programmatic advertising is still cheaper than traditional media buying because you’re relying on real-time bidding, not bulk ad-buying.

What Are Some Best Practices to Keep in Mind?

You’ll find these best practices familiar — they’re the same as the ones for launching digital ads:

  • Know your target audience.
  • Set clear campaign goals and key performance indicators (KPIs).
  • Build an omnichannel marketing strategy.
  • Monitor your results closely and optimize as you go along.

How Do I Get Started With Programmatic Advertising?

The bulk of the work for programmatic advertising involves finding the right platform. That’s where RefractROI comes in, one of the top programmatic advertising choices for growing brands hoping to turbocharge their marketing efforts. 

With RefractROI, you can run programmatic ads on hundreds of premium ad networks plus Facebook and Google, connecting with more than 1.2 billion potential shoppers. Get started now.

We help companies grow through revenue-focused ROI

We are a results driven agency, committed to making marketing drive revenue. We help our clients hit their business and marketing goals by executing tailored marketing campaigns that are designed with ROI in mind.

Have a no-pressure conversation with our CEO Dan Smink. Worst case, we'll point you in the right direction!

An integrated digital media and marketing agency based in Denver, CO

RefractROI
383 Corona St., Suite 712
Denver, CO 80218

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An integrated digital media and marketing agency based in Denver, CO

RefractROI
383 Corona St., Suite 712
Denver, CO 80218

Newsletter Signup

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