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How and When to Use OTT/CTV Advertising

How and When to Use OTT/CTV Advertising

As of 2025, only 44 percent of U.S. households still subscribe to traditional cable TV, down from 76 percent in 2015, according to Insider Intelligence. With more consumers shifting to streaming, Connected TV (CTV) and Over-the-Top (OTT) advertising have become...

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7 Ways To Optimize Your Website For Local SEO

7 Ways To Optimize Your Website For Local SEO

If your business serves local customers, ranking well in local search results is essential. Google’s algorithm prioritizes relevance, proximity, and prominence, so optimizing your website for local SEO can improve visibility, drive foot traffic, and generate leads....

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3 Reasons To Start SEO Now Vs. Later

3 Reasons To Start SEO Now Vs. Later

Search Engine Optimization (SEO) is one of the most powerful digital marketing strategies—but it’s also a long game. Many businesses delay investing in SEO, thinking they’ll get to it “eventually.” However, waiting can cost you valuable traffic, leads, and revenue. If...

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5 Google Ads Myths Debunked (Updated for 2025)

5 Google Ads Myths Debunked (Updated for 2025)

Google’s advertising platform, launched in 2000, revolutionized digital marketing by giving businesses the ability to scale online in a measurable and targeted way. However, over the past two decades, misconceptions about Google Ads (formerly AdWords) have become...

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An integrated digital media and marketing agency based in Denver, CO

RefractROI
383 Corona St., Suite 712
Denver, CO 80218

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An integrated digital media and marketing agency based in Denver, CO

RefractROI
383 Corona St., Suite 712
Denver, CO 80218

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