Blog
Mastering Content Customization: How Manufacturing Marketers Can Drive Impact Across Diverse Audiences
The Overlooked Power Of Paid Search For Manufacturers
For manufacturers, marketing and sales have traditionally relied on referrals, trade shows, print ads, direct mail, and cold-calling. But in today’s digital world, these conventional tactics are becoming less effective at driving real revenue and conversions. Many...
Getting Found Online: Why Manufacturers Need To Prioritize SEO
If you run a manufacturing business, chances are you’re not tapping into one of the most powerful and cost-effective sales tools at your disposal – search engine optimization (SEO). Many manufacturers still don’t fully understand what SEO is, how it works, and the...
Betting On Sure Things: Knowing What Keywords Will Drive Conversions For Your Manufacturing Business
As a manufacturer, if word-of-mouth and a sales team are no longer ensuring you hit your revenue targets, it’s time to start getting serious about your digital marketing strategy. Not feel-good marketing, but tried and true, measurable marketing. Just like how you...
Home Improvement Ecommerce Case Study
RefractROI employed their skill at Google Penalty Removal, Web Development, Search Engine Optimization, and Paid Search Management over the last three years for our Client. The Client’s business has been almost entirely online for over 10 years, yet depened upon...
Paid Search Vs. Paid Social Vs. Programmatic: What’s The Difference?
Reading time: 3 minutes In today’s constantly evolving advertising landscape, it can be challenging for businesses to appeal to their target audience through organic advertising alone. Advertising strategies such as paid search, paid social, and programmatic...
9 Ways To Measure Digital Marketing Success
Reading time: 3 minutes Measuring digital advertising effectiveness can prove tricky for any business. Before engaging in any marketing strategy, a business should establish the digital marketing metrics it will use to assess whether it succeeded in achieving its...
Composite Fence Supply Case Study
Client is a distributor of composite fencing products manufactured by a 3rd party for medium to large scale residential development. The business has a unique, sought after product but has difficulty separating themselves from similarly branded competitors. Regular...
The Importance Of Site Speed On SEO
Reading time: 3 minutes I want it now! In the age of instant gratification, most website visitors demand information at their fingertips in a split second or they move on to a website that can deliver what they want quickly and efficiently. Nearly 70% of consumers say...
Healthcare Rollup Case Study
The client is a private equity-backed roll-up merger of hearing health clinics. The client is experiencing rapid growth, and in 2019, has more than 230 clinics located in 25 states. The clinics are staffed by licensed audiologists generating revenue through hearing...
Your SEO Checklist Essentials
Reading time: 5 minutes Also known as search engine optimization, SEO isn’t just a technique that businesses use to get noticed online – it may be the single most important step you can take to establish your digital identity. With the overwhelming majority of all...
Multi-Location Counseling Service Case Study
Client is a counseling service specializing in the treatment of eating disorders that uses an evidence-based approach to facilitate recovery, so patients can regain a positive quality of life while minimizing the chances of relapse. Levels of care include partial...
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