by Jake Petzke | Sep 30, 2026 | Marketing Strategy
Article Summary Most B2B buyers would rather not talk to a salesperson, at least not early. Gartner surveyed 646 B2B buyers in August and September 2025 and found 67% prefer a rep-free buying experience. A companion Gartner release drawn from the same research window...
by Maria Batt | Sep 23, 2026 | Marketing Strategy
Article Summary Flat revenue reads as stability on a balance sheet. McKinsey’s 2026 Global B2B Pulse survey, drawing on nearly 4,000 B2B decision-makers, found that 60% of self-identified market leaders reported double-digit revenue growth in 2025, compared with...
by Maria Batt | Sep 10, 2026 | Marketing Strategy
Article Summary Sales organizations don’t sit still. Gartner surveyed 234 heads of sales in mid-2024 and found the average sales organization had gone through four separate transformations in the prior two years — new hires, new tools, new processes, new...
by Maria Batt | Aug 20, 2026 | Marketing Strategy
Article Summary Most mid-market manufacturers run their marketing budget almost entirely toward new customer acquisition — new leads, new accounts, new logos — while treating the customers they already have as a sales and customer service function with no marketing...
by Maria Batt | Jul 21, 2026 | Marketing Strategy
Article Summary Account-based marketing is widely understood as an enterprise strategy — a resource-intensive program requiring large marketing teams, expensive technology stacks, and the kind of operational complexity that only Fortune 500 companies can absorb. This...
by Maria Batt | Jul 16, 2026 | Marketing Strategy
Article Summary When a mid-market manufacturing company is acquired or recapitalized, the valuation conversation increasingly extends beyond traditional EBITDA multiples and balance sheet assets. Private equity firms and strategic acquirers evaluating manufacturers in...