by RefractROI | Mar 19, 2025 | Marketing Strategy, Websites
Manufacturers invest heavily in their websites to showcase products, yet many struggle to retain mobile users. A slow-loading page, an unresponsive layout, or a frustrating navigation experience can drive potential customers away within seconds. Since more than half...
by RefractROI | Mar 11, 2025 | Marketing Strategy
In a misguided attempt to achieve market dominance (or something similarly vague that sounds impressive), many businesses obsess over capturing immediate demand—those actively seeking a solution. While this strategy can yield short-term gains, it leads to brutal...
by RefractROI | Mar 5, 2025 | Marketing Strategy
Most brands claim to have an omnichannel strategy. Few actually do. Shoppers don’t care how many platforms a brand appears on. They expect a seamless, friction-free experience across all of them. And the numbers make it clear: 73% of consumers use multiple channels...