by Jake Petzke | Oct 21, 2026 | Marketing Strategy
Article Summary Ask five people at a manufacturing company why customers choose them and there’s a good chance you’ll get five different answers: quality, service, lead times, engineering support, or “we’ve been doing this for 40 years.”...
by Jake Petzke | Oct 13, 2026 | Marketing Strategy
Article Summary Most marketing agencies that pitch manufacturers are organized around channels: SEO, paid search, paid social, email, content. The proposal lists what each channel will do, the monthly report shows how each channel performed, and the renewal...
by Jake Petzke | Oct 8, 2026 | Marketing Strategy
Article Summary For most of the last decade, private equity could count on help from the market. McKinsey’s analysis of buyout deals entered in 2010 or later and exited by 2021 found that roughly two-thirds of total returns could be attributed to market multiple...
by Jake Petzke | Sep 30, 2026 | Marketing Strategy
Article Summary Most B2B buyers would rather not talk to a salesperson, at least not early. Gartner surveyed 646 B2B buyers in August and September 2025 and found 67% prefer a rep-free buying experience. A companion Gartner release drawn from the same research window...
by Maria Batt | Sep 23, 2026 | Marketing Strategy
Article Summary Flat revenue reads as stability on a balance sheet. McKinsey’s 2026 Global B2B Pulse survey, drawing on nearly 4,000 B2B decision-makers, found that 60% of self-identified market leaders reported double-digit revenue growth in 2025, compared with...
by Maria Batt | Sep 10, 2026 | Marketing Strategy
Article Summary Sales organizations don’t sit still. Gartner surveyed 234 heads of sales in mid-2024 and found the average sales organization had gone through four separate transformations in the prior two years — new hires, new tools, new processes, new...