by Maria Batt | Jul 21, 2026 | Marketing Strategy
Article Summary Account-based marketing is widely understood as an enterprise strategy — a resource-intensive program requiring large marketing teams, expensive technology stacks, and the kind of operational complexity that only Fortune 500 companies can absorb. This...
by Maria Batt | Jul 16, 2026 | Marketing Strategy
Article Summary When a mid-market manufacturing company is acquired or recapitalized, the valuation conversation increasingly extends beyond traditional EBITDA multiples and balance sheet assets. Private equity firms and strategic acquirers evaluating manufacturers in...
by Maria Batt | Jul 14, 2026 | Marketing Strategy
Article Summary B2B manufacturers collectively spend billions annually on trade shows — booth fees, travel, hotel, staffing, collateral, and logistics — and the vast majority of them have never measured that investment against a serious counterfactual. The trade show...
by Maria Batt | Jul 9, 2026 | Marketing Strategy
Article Summary Mid-market manufacturers consistently underfund digital marketing — not because the revenue doesn’t support it, but because the budget conversation starts with the wrong question. The standard framing is: how do we find new money for marketing?...
by Maria Batt | Jun 17, 2026 | Marketing Strategy
Article Summary Omni-channel marketing delivers measurably better revenue for B2B companies — McKinsey’s B2B Pulse research shows integrated omni-channel programs produce revenue growth at 2.5 times the rate of companies running disconnected channel strategies....
by Maria Batt | May 26, 2026 | Marketing Strategy
Article Summary Omni-channel marketing for manufacturers is widely misunderstood and even more widely misexecuted. Most mid-market B2B manufacturers believe they have an omni-channel strategy because they maintain a presence across multiple digital and in-person...