by Maria Batt | Apr 14, 2026 | Marketing Strategy
You’re Not Being Strategic. You’re Chasing Buyers Too Early. Remarketing for manufacturers and retargeting for manufacturers should be some of the most effective tools in your marketing stack. Instead, most companies turn them into a pressure campaign that drives...
by Maria Batt | Apr 7, 2026 | Marketing Strategy
The Quiet Revenue Killers Lurking Inside Your Marketing Strategy Most manufacturers do not fail in dramatic fashion. They lose ground slowly, quarter by quarter, while leadership convinces themselves that steady revenue means everything is fine. We have seen this...
by RefractROI | Mar 19, 2026 | Marketing Strategy
Omni-Channel Marketing Won’t Save a Broken Strategy B2B brands love to say they’re executing omni channel marketing. They’re running paid search, posting on LinkedIn, sending email campaigns, investing in SEO, maybe even testing programmatic display. On paper, it...
by RefractROI | Feb 11, 2026 | Marketing Strategy
Omni-Channel Marketing Doesn’t Fix Weak Strategy. It Exposes It. Omni-channel marketing isn’t difficult because it’s complex. It’s difficult because it forces honesty. The moment a company commits to omni-channel marketing for manufacturers, the cracks start to show....
by RefractROI | Jan 22, 2026 | Marketing Strategy
Your Buyers Aren’t “Early Stage.” They’re Avoiding You on Purpose At RefractROI, we see companies cling to outdated demand tactics long after buyers have moved on. The most common offender is still everywhere: “download our whitepaper.” In the world of modern lead...
by RefractROI | Jan 8, 2026 | Marketing Strategy
Why Manufacturing Email Marketing Is Polished, Approved, and Ignored Most email marketing for manufacturing doesn’t fail because marketers lack tools, data, or effort. It fails because emails are written to survive internal reviews instead of driving real action. In...