by Maria Batt | Jun 17, 2026 | Marketing Strategy
Article Summary Omni-channel marketing delivers measurably better revenue for B2B companies — McKinsey’s B2B Pulse research shows integrated omni-channel programs produce revenue growth at 2.5 times the rate of companies running disconnected channel strategies....
by Maria Batt | May 26, 2026 | Marketing Strategy
Article Summary Omni-channel marketing for manufacturers is widely misunderstood and even more widely misexecuted. Most mid-market B2B manufacturers believe they have an omni-channel strategy because they maintain a presence across multiple digital and in-person...
by Maria Batt | May 19, 2026 | Marketing Strategy
Your Pipeline Isn’t Soft. Your Sales Team Is. Picture the scene every marketer running manufacturing lead generation knows by heart. Marketing just wrapped a campaign that pulled in 400 leads from a trade show, paid LinkedIn, and a gated ROI calculator. Three...
by Maria Batt | May 5, 2026 | Marketing Strategy
Manufacturers Aren’t Failing at Email Marketing. They’re Failing at Saying Anything Worth Reading. Manufacturers love a scapegoat, and lately Email Marketing has been taking the fall. We hear it constantly from companies struggling to see results from their Email...
by Maria Batt | Apr 14, 2026 | Marketing Strategy
You’re Not Being Strategic. You’re Chasing Buyers Too Early. Remarketing for manufacturers and retargeting for manufacturers should be some of the most effective tools in your marketing stack. Instead, most companies turn them into a pressure campaign that drives...
by Maria Batt | Apr 7, 2026 | Marketing Strategy
The Quiet Revenue Killers Lurking Inside Your Marketing Strategy Most manufacturers do not fail in dramatic fashion. They lose ground slowly, quarter by quarter, while leadership convinces themselves that steady revenue means everything is fine. We have seen this...