Local SEO Services
We capture local searches by creating and implementing a comprehensive, goal-focused local SEO strategy
Local SEO services leverage on-site and off-page SEO tactics to boost your website’s rankings in relevant local searches conducted on Google and other search engines. RefractROI has been creating and executing local SEO strategies since 2011. We drive our results through extensive local SEO audits, local SEO strategy creation and execution, managed local listings, Schema implementation, Google My Business and Bing Places for Business optimization, and ongoing local SEO maintenance and consulting. We don’t just focus on the individual pieces of local SEO; we tie them all together into one comprehensive strategy.
When you partner with RefractROI, you get the industry’s leading local SEO specialists. Our team is Google Certified and all local SEO work is completed in house. Our team integrates with marketing teams of all sizes to prioritize and implement SEO tasks and can leverage our in-house web development, web design, Google Analytics, and digital marketing experts to plug-in and provide you with holistic solutions where necessary.
Your Needs
Enhancing your business’s local visibility is crucial. Our comprehensive local SEO plans provide the solution you require. However, it’s important to understand what local SEO entails and how it aligns with your business objectives. Local SEO is a marketing strategy that focuses on optimizing your online presence to attract more engagement and traffic from searches relevant to your local area. Our goal at RefractROI is to elevate your business’s ranking in search results specific to your geographic area through strategic website optimization, meticulous online listing management, and other targeted actions.
The impact of local SEO in generating leads, customers, and revenue is substantial. With an optimized online presence, your business will become more visible to customers searching for your products or services locally, significantly increasing the likelihood of appearing at the top of their search results. This enhanced visibility positions you to compete more effectively against other local businesses that may not be as finely tuned for local searches. With Refract ROI’s local SEO strategies, you have the potential to outperform those brands and drive highly targeted traffic directly to your business. If you are prepared to improve your online visibility and establish trust within your local community, our local SEO plans are tailored for you. Contact us today to embark on elevating your business to the next level.
Business growth
Tailored solutions
Local SEO strategy
Local relevant searches
Enhanced visibility
Local SEO plan
The Benefits of Local SEO
The benefits of local SEO make it a vital investment for any business looking to attract more local customers. The primary benefit of a local SEO plan is increased online visibility in online search results. With our services, you can get your business to appear higher and higher on search engines. This will lead to more customers seeing your business, and building brand recognition and awareness. This increased presence will lead to increased website traffic, phone calls, and in-person visits.
Another benefit you need to know is, as the name suggests, the ability to target specific, localized geographic areas. While broad SEO strategies are a huge benefit to any business, some businesses may require a more targeted approach to effectively compete in their area. The targeted approach we take ensures that your investment is going to reach people who are more likely to turn into paying customers, increasing your return on investment.
If your business faces significant local competition, our local SEO plan provides a strategic advantage, leveling the playing field. Our services are designed to secure a consistent influx of both new and returning customers by enhancing your online visibility. This approach effectively diverts clientele from competitors who may not have as robust an online presence. To learn more about how our tailored SEO solutions can benefit your business, please contact Refract ROI.
~80%
of people conduct online research before making a major purchase.
50%
of people click on the first three organic results in their search.
75%
of people click on the first five results in researching their purchase.
95%
of people only click on the first page of search results.




Our Local SEO Services
RefractROI provides full spectrum local SEO services from research to ongoing optimization, keyword tracking to ongoing reporting, and consulting.
Google My Business Optimization
Google My Business is a free tool provided by Google to allow businesses and organizations to manage their information across Google search and maps. Creating and optimizing this profile results in your business being included in relevant local searches. Unfortunately, one of the biggest local SEO downfalls we see is leaving Google My Business profiles unclaimed and unoptimized.
Our team can handle updates to your Google My Business listings including:
- Creating your listing
- Choosing relevant industry / business categories
- Adding photos
- Tracking overall GMB performance
We’ll then report to you every month on the performance of your Google My Business listing, including how much traffic and conversions it’s driving to your website and how to optimize for better results.
Local Managed Citations
Beyond Google My Business, having relevant links from local industry profiles and review services like Yelp, Yellow Pages, BBB, Trip Advisor, Groupon, are an important part of your local SEO efforts. Not only do these links help build your organic visibility, but Google and other search engines use these citations to verify, validate, and return your correct business information in their search results.
RefractROI will manage all of these citations for you, making sure that the information contained is correct, optimized, and updated when it needs to be. This saves your team countless hours and headaches of tracking each citation down.
Localized Content Development
In order to attract local searches, you also need to create content that is localized to the areas you serve. Creating localized content will help search engines tie your business or franchises to a certain city or area. We’ll work with your marketing and content teams to create a comprehensive local SEO content strategy to attract, inform, and convert more users from local searches.
Some of the content we help create and optimize include:
- Local business / franchise pages
- Local product / service pages
- Local news and updates
- Local events
This content can then be added to your ongoing editorial calendar to make sure content is being created, optimized, and published to attract local searches.
Local SEO Competitor Analysis
RefractROI will also conduct an in-depth analysis of your competitor’s local SEO campaigns. We’ll conduct a full SWOT analysis of your local SEO landscape to find opportunities to grow your local SEO visibility and overtake your competition.
Our local SEO experts will:
- Find your local competitors
- Research and compile their local SEO data
- Analyze their websites and landing pages
- Find what properties Google and other search engines find valuable
- Check their profiles and citations
- Collect their backlinks
We’ll compile and prioritize all of this information to enhance your ongoing local SEO strategy and take you steps above your competition for your most valuable searches.
Local Keyword Tracking & Reporting
Not only do we measure keywords you’re ranking for on a national level, we’ll also ensure you’re ranking and gaining organic visibility for keywords in your own backyard. We work with your team to develop a list of priority focus keywords and search phrases and put them into our tracking tools to ensure we’re continuously building visibility for important searches. We’ll provide you with this information on a regular basis as part of our monthly reporting and analysis.





















Frequently Asked Questions About Our Local SEO Services
What is Local SEO?
Local Search Engine Optimization (SEO) is a digital marketing strategy aimed at optimizing a business’s online presence to appear more prominently in local search engine results. This includes targeting geographic-specific queries and local business listings, making it easier for nearby customers to find your services or products when they are actively searching for them.
How does Local SEO differ from general SEO?
While general SEO focuses on improving a website’s visibility on a national or global scale, Local SEO concentrates on specific geographic locales to attract local customers. Techniques include optimizing your business’s Google My Business profile, local citations, and location-specific keywords, which are less emphasized in broader SEO strategies.
Why is Local SEO important for small businesses?
Local SEO is crucial for small businesses because it levels the playing field against larger corporations by targeting potential customers in their immediate vicinity. It increases the likelihood of driving foot traffic to physical locations and enhances local brand recognition and loyalty by connecting with the community more directly.
How long does it take to see results from Local SEO?
The timeframe for seeing tangible results from Local SEO can vary depending on several factors, such as the competitiveness of the industry, the current state of your online presence, and ongoing optimization efforts. Generally, businesses may start to see improvements in local search rankings within a few months, but continuous efforts and optimizations are necessary to maintain and improve these results over time.
More Services

PPC
Get your search ad in front of the customers desperate for your services quickly, at a sustainable ROI.

Content
Our data-driven strategy creates things your customers want to read and content that works for you.
We help companies grow through revenue-focused ROI
We are a results driven agency, committed to making marketing drive revenue. We help our clients hit their business and marketing goals by executing tailored marketing campaigns that are designed with ROI in mind.
Have a no-pressure conversation with our CEO Dan Smink. Worst case, we'll point you in the right direction!