Website Design Services

Good web design takes the user’s experience into serious consideration. The quality of a site’s design is determined by factors such as its accessibility, navigation experience, visual appeal, how informative it is, and its user interface. A site that successfully executes each aspect is one that is not only enjoyable for users but also recognized by search engines as an authoritative voice in your industry. 

A site with a clean layout is attractive to users, as their interactions with a company’s products and services are guided by visual cues and text that are easy to follow and understand. Distinctive branding is also a crucial element of a site’s design that businesses require to stand out from their competitors. Strong usage of its logo, a distinctive color palette, and striking text allow a business to define its brand. A breezy navigational experience that clearly communicates what a business offers will keep users engaged and attract new visitors over time.

As a business owner, you understand the importance of providing customers with an enjoyable and helpful experience with your services. This priority extends to your customer’s first interaction with your services, which will often be through your website. A cluttered, difficult-to-use site does not encourage visitors to buy into your offerings; it may not even incline them to continue exploring your website. The expert team at RefractROI is here to design a visually appealing, engaging site so that your business meets long-term ROI goals and continues to expand your target audience. We are dedicated to delivering web design services that uniquely define your brand’s visual appeal and deliver a compelling digital experience.

Building a new website can be a rewarding, challenging, and exciting experience. Our website design experts collaborate closely with your team to create a website that speaks to your business needs, inspiring action from your prospects and your target audiences. Anyone can create a good looking website. You need a partner that can create an incredible experience that inspires engagement and action. All of our website designs are produced with one goal in mind: getting you results.

Our team of web designers, digital marketers, and web developers will work with your team to create a custom, user-friendly web design with clear branding and messaging that attracts, informs, and converts your target audiences.

Our custom web design strategy includes:

• Discovery
• Strategy
• Design
• Development
• Testing
• Implementation
• Measuring

All of our designs focus on the most important aspect of your website: the needs of your customers. When we create a website design, we first focus on your audience, what they are looking for, how they use the website, and how we can convert them once on the website. We will also include them in on the testing and feedback process if possible to identify possible roadblocks and opportunities.  

Our user focused web design process includes:

• A clear vision of your users and their intent
• Information architecture strategy
• User journey strategy
• Stringent design testing and feedback
• Ongoing heat, screen, and click mapping, along with session videos to track engagement from real users

It’s more important than ever your website loads quickly on all devices, especially mobile. In fact, it’s so important that Google and other search engines are now using site speed as a ranking factor. At RefractROI, we prioritize mobile design to ensure you’re not only meeting search engine best practices, but also the needs of your users on mobile devices. 

When it comes to mobile design, we ensure your website is:

• Responsive across multiple devices
• Simple and easy to use
• Loading and rendering fast
• Lacking distractions
• Prioritized in calls to action and content
• AMP optimized

What good is a website if it’s not converting site visitors? The web design experts at RefractROI focus on aligning your business goals and target audiences through rigorous research and user testing, leading to higher levels of engagement and conversions. We’ll also test your website’s design with real users to ensure all designs and layouts result in more leads and conversions. 

Our conversion focused design inspires:

• Driving more sales and leads
• User focused content
• Optimized and tested user experience
• Prioritized calls to action and content

With Google and other major search engines putting so much emphasis on the structure and usability of your website, our web development, design, and SEO expert teams collaborate to ensure your web design meets search engine best practices. 

SEO items we consider when creating a website design:

• Mobile-friendliness
• Site speed
• Minimal code
• Simplified layouts
• Usability
• Information architecture
• URL structure
• Image optimization

In fact, we’re one of the only web design agencies in the country that prioritize SEO when designing a website. We want to build a website that is both beautiful and optimized for search engines. A great looking website is only a great looking website to the people who can find it