Case Study
Aircraft Parts Manufacturer
Aircraft Parts Manufacturer
38,530
Increase in Search Volume Relevancy within 6 months
495%
Increased digital revenue from e-commerce site within 6 months
36%
Decrease in Cost Per Conversion from Paid Search
Where we started
Situation
A leading distributor and service provider of aircraft and supply parts for municipal and regional airports and pilots
Generate 300 new customers and contribute to $7.5 MM in new revenue
What we did
Approach
We enabled the website to function as a lead generation tool rather than a business catalogue, consolidating content and categorization efforts to a single website. These efforts were combined with on page & off page SEO best practices as well as a paid search & conversion audit.
Challenge
Ecommerce presence split across several websites and brands
Couldn’t identify impact of current paid search efforts from agency
Sprawling content footprint from 1000’s of products had too many moving parts to accurately track and handle
Action
New e-commerce infrastructure and sitemap that allowed Google to categorize products properly.
Executed off-page SEO to drive increased domain authority
Substantial content improvements adding key descriptions to category pages to allow for indexing
Paid search refined to follow new infrastructure and drive new users through Product Listing (PLA) E-commerce ads
We help companies grow through revenue-focused ROI
We are a results driven agency, committed to making marketing drive revenue. We help our clients hit their business and marketing goals by executing tailored marketing campaigns that are designed with ROI in mind.
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