Case Study

Aircraft Parts Manufacturer

Aircraft Parts Manufacturer

38,530

Increase in Search Volume Relevancy within 6 months

495%

Increased digital revenue from e-commerce site within 6 months

36%

Decrease in Cost Per Conversion from Paid Search

Where we started

Situation

$

A leading distributor and service provider of aircraft and supply parts for municipal and regional airports and pilots

$

Generate 300 new customers and contribute to $7.5 MM in new revenue

What we did

Approach

We enabled the website to function as a lead generation tool rather than a business catalogue, consolidating content and categorization efforts to a single website. These efforts were combined with on page & off page SEO best practices as well as a paid search & conversion audit.

Challenge

$

Ecommerce presence split across several websites and brands

$

Couldn’t identify impact of current paid search efforts from agency

$

Sprawling content footprint from 1000’s of products had too many moving parts to accurately track and handle

Action

$

New e-commerce infrastructure and sitemap that allowed Google to categorize products properly.

$

Executed off-page SEO to drive increased domain authority

$

Substantial content improvements adding key descriptions to category pages to allow for indexing

$

Paid search refined to follow new infrastructure and drive new users through Product Listing (PLA) E-commerce ads

We help companies grow through revenue-focused ROI

We are a results driven agency, committed to making marketing drive revenue. We help our clients hit their business and marketing goals by executing tailored marketing campaigns that are designed with ROI in mind.

Have a no-pressure conversation with our CEO Dan Smink. Worst case, we'll point you in the right direction!

An integrated digital media and marketing agency based in Denver, CO

RefractROI
383 Corona St., Suite 712
Denver, CO 80218

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An integrated digital media and marketing agency based in Denver, CO

RefractROI
383 Corona St., Suite 712
Denver, CO 80218

Newsletter Signup

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