Link Building Services

Our ethical, white hat SEO link building services focus on building links that are high quality, relevant, authoritative, and will increase your overall organic visibility.

Link Building

It’s no secret that having a clean backlink profile is essential to your ongoing SEO efforts, but implementing a SEO link building campaign takes stringent research and careful execution.  At RefractROI, we create and execute link building strategies from the ground up. We start with competitive keyword research, comprehensive content strategies, and an extensive network of contributors to help build organic visibility for your content and your website as a whole. 

RefractROI doesn’t take a one-size-fits-all approach to link building. We focus on leveraging relationships with industry publications and thought leaders to build links that drive higher quality, relevant traffic to your website, while simultaneously increasing your content’s search engine visibility for key searches long-term. Our process is highly manual, natural, and free of spam tactics, with all link building strategies created and executed at our offices in Denver. When you partner with RefractROI, you get leading SEO link building specialists.

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Competitive keyword research

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Build organic visibility

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Relevant traffic to your website

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Build trustworthiness & authority

We focus on building and maintaining a backlink profile that validates the trustworthiness and authority of both your website and brand. Every link built at Marcel is researched, vetted, and maintained by our team of renowned SEO experts, and is guaranteed to push you to your organic search goals. Simply put: we build links that get you higher quality traffic, rankings, and organic ROI overall.

Your Needs

Link building is the process of acquiring hyperlinks from other websites to your own. These hyperlinks, known as backlinks, serve as endorsements from one site to another. Search engines, such as Google, use these backlinks to assess the credibility and authority of a website. When multiple reputable sites link to your content, search engines interpret this as a signal that your site provides valuable and reliable information. Consequently, this can improve your website’s ranking on search engine results pages (SERPs).

What Does Link Building Do?

Link building is a critical component of any successful digital marketing strategy. It directly impacts your website’s visibility and search engine ranking, which are crucial for attracting organic traffic. High-quality backlinks indicate to search engines that your site is a trustworthy source of information, leading to higher rankings and increased visibility. This increased visibility is essential for reaching potential customers who are actively searching for your products or services.

Additionally, link building drives referral traffic from other websites. When users encounter a link to your site on a reputable page, they are more likely to click through, leading to increased visitor numbers. This not only boosts your site’s traffic but also exposes your content to a broader audience, potentially converting visitors into customers.

Why Do You Need Link Building?

In today’s competitive digital landscape, simply having high-quality content is not enough. Without strategic link building, your site may struggle to achieve the visibility it deserves. Effective link building ensures that your website gains valuable backlinks from reputable sources, driving organic traffic and improving search engine rankings. This is particularly important for businesses looking to establish a strong online presence and gain a competitive edge.

The Benefits of Link Building

Link building services can help you expand your online presence and attract new customers to your site. Let’s take a look at some of the top benefits you can expect from this service.

Enhances Search Engine Rankings

High-quality backlinks are a critical factor in determining your site’s position in SERPs. Websites with more high-quality backlinks tend to rank higher, making them more visible to potential visitors.

Increases Website Traffic

Effective link building can drive referral traffic from other websites. When users encounter a link to your site on a reputable page, they are more likely to click through, increasing your site’s visitor count.

Builds Domain Authority

Backlinks from reputable websites boost your domain authority. Higher domain authority increases the likelihood of ranking well for relevant search queries, leading to sustained organic traffic growth.

Establishes Industry Credibility

Being linked by authoritative sites within your industry enhances your reputation. It positions your website as a trusted resource, fostering credibility and trust among your target audience.

Refract ROI’s link building services provide a strategic approach to acquiring high-quality backlinks. Investing in professional link building services is essential for generating leads and hitting long-term revenue goals.

Our SEO Link Building Services

RefractROI provides SEO link building services that are custom to your specific content and business needs. Each link built is part of a larger SEO strategy and is focused on driving high quality traffic and leads to your site, while also building your organic visibility and equity in Google and other search engines.

Our proprietary link building process includes:

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Keyword research (what searches drive traffic and leads?)

Anchor text analysis (what clickable link text is needed to tell users and search engines what your page is about?)

Competitor / industry research (what backlinks do competitors have and from where?)

Common backlink analysis (what links do you need that top ranking websites have?)

Content audits (what content do we need to create or update?)

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Backlink audits and health checks (what current backlinks are holding us back?)

Content-Based Link Building

As part of an ongoing content marketing and SEO strategy, RefractROI will work with your marketing team to ideate, create, and distribute valuable pieces of content that can be used in an ongoing link building campaign for your website. These content pieces can include:

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Blog posts

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Articles

Infographics

Whitepapers

eBooks

Videos

Our team will then conduct outreach to various industry websites and publications to provide your content as an information source and build links back to your website. These links always follow our QRA criteria above and ensure that your content not only increases visibility in search engines, but sends qualified traffic to your content.

Link Reclamation

Sometimes pages on your website move or simply break (you should always stay on top of this with regular SEO audits), and sometimes those pages have backlinks pointing to them. When a page is broken on your website with valuable backlinks pointing to them, it renders the value of those backlinks useless. That’s where link reclamation comes in.

At RefractROI, we conduct regular backlink audits to ensure you don’t unwillingly lose authority to your website. This ensures that backlinks to your website are pointing to live pages, and if not, our team will prioritize these links, reach out to site owners, and get them updated. We make sure every link pointing to your site is providing value and measurable ROI.

Broken Link Building

Just as your website could have backlinks pointing to broken pages on your site, so can your competitors. This is a huge opportunity for your website. Our team of SEO experts will track down backlinks pointing to your competitors’ sites that are broken, and reach out to site owners to change those backlinks to your content instead.

If you don’t have the content needed for this, we can help you create it. We do this by:

  • Conducting keyword research
  • Prospecting publications or websites with broken backlinks
  • Help your team create the content needed
  • Reach out to a prioritized list of prospects to update links
  • Collect new, relevant backlinks to your website

This tactic helps your SEO efforts in multiple ways: your website gets more content, you obtain more backlinks, and you gain higher organic visibility and rankings.

Branded Mentions

Branded mentions are mentions of your brand, products, or services on a website or publication, but without a link. RefractROI will find high quality, unlinked brand mentions and work with these websites and publications to include a link back to your website or content. This process takes research, time, and effort, so it’s important to utilize a team of experts to build these links and leave you to your work.

Local Citations

One of the most ethical ways to build backlinks to your website is through citation management via local SEO. RefractROI does this by partnering with local citation aggregators that allow us to manage and make changes across numerous relevant industry websites and publications.

Google and other search engines also use these citations as a way to verify your information to return in search results. These citations include:

  • Company name
  • Address
  • Website
  • Phone number
  • Business categories
  • Photos

Making sure this information is up to date (and contains a backlink to your website) is imperative to help search engines understand your locality and the information it gives searchers about your business.

Case Studies

Specialty Manufacturer

Consolidate on-line presence to one website leveraging navigation and CTAs to create a lead generation tool.

 

Composite Fence Supply

Combined messaging, keyword research, and paid search audit activities to understand what was and wasn’t working. Developed action plan around

Frequently Asked Questions

How Quickly Can I See Results from Link Building?

Results can vary, but typically, you may start seeing improvements in your search rankings within a few months of implementing a link building strategy.

Is Link Building a One-Time Effort?

No, link building is an ongoing process that requires consistent effort to maintain and improve your site’s authority and rankings.

Can Link Building Drive Referral Traffic?

Yes, backlinks from high-authority sites can drive direct referral traffic to your website, increasing your overall visitor numbers.

How do I get in touch?

Together, we will build accountable marketing and predictable revenue. Have one of our Marketing Experts contact you by completing the form on this page or call us at 303-854-6427.

We help companies grow through revenue-focused ROI

We are a results driven agency, committed to making marketing drive revenue. We help our clients hit their business and marketing goals by executing tailored marketing campaigns that are designed with ROI in mind.

Have a no-pressure conversation with our CEO Dan Smink. Worst case, we'll point you in the right direction!

An integrated digital media and marketing agency based in Denver, CO

RefractROI
383 Corona St., Suite 712
Denver, CO 80218

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An integrated digital media and marketing agency based in Denver, CO

RefractROI
383 Corona St., Suite 712
Denver, CO 80218

Newsletter Signup

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