Case Study
Specialty Manufacturer
Specialty Manufacturer
39 to 48
Change in Domain Authority – April to November 2022
58%
Increase in Monthly Leads
(41%)
Reduction in CPL
Where we started
Situation
The preeminent manufacturer of cooking equipment for quick service restaurants
“Not just a toaster company” – Leverage cross-sell opportunities
Enter B2C market for water treatment systems
What we did
Approach
Consolidate on-line presence to one website leveraging navigation and CTAs to create a lead generation tool. Content strategy to earn Google’s authority and trust, supported by natural backlink acquisition. Take advantage of low CPC versus first purchase revenue to drive the positive cash flow and ROI of paid search.
Challenge
Diffuse online presence through two competing websites
Navigation and content not presented in a way to tie category and product pages together.
Conversion funnel functionality inadequate to drive MQLs to SQLs
Significant off-page optimization necessary to drive expertise, authoritativeness, and trustworthiness
Action
New website infrastructure including changes in navigation, content silos, and CTAs
Optimized category and sub-category pages to drive contextual authority of non-branded search terms
Executed a national SEO campaign with a Domain Authority boost of net 200 DA per month
Implemented paid search to drive MQLs, demos, and sales representative engagement
We help companies grow through revenue-focused ROI
We are a results driven agency, committed to making marketing drive revenue. We help our clients hit their business and marketing goals by executing tailored marketing campaigns that are designed with ROI in mind.
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