Who is RefractROI?
We help companies grow through revenue-focused, ROI-driven digital marketing campaigns
We are the team you can trust with your Digital Marketing needs. Don’t have the time to understand and improve your online presence? Our team is here to help your business grow with strategy, messaging, lead generation, thought leadership, and beyond. We’re here to provide custom solutions and insights to transform your marketing from a liability to a strength.
How Can We Help You?
Do you want your Digital Marketing to make your sales more efficient and drive the revenue of your company. Do you want it to act as the best salesperson for the company?
Shouldn’t your marketing build a huge amount of trust, loyalty and brand recognition with your ideal customers?
Shouldn’t it help position you as the go-to authority in your industry?
Then you’re in the right place.
The core issue is that only 10% of your market is ready to buy right now. We call that Active Demand. The other 90% of your market has a need for what you do, but they aren’t ready to buy right now. We call that Latent Demand.
Alignment
Measurability
Accountability
We help you generate leads from 10% that’s ready to buy right now. We make the other 90% aware of you and we help you educate them about why they should buy from you.
Your Digital Marketing should do all the hard work for you
It should rank your website on search engines, bring in traffic and turn that traffic into customers who are eager to buy from you. It should make your market aware of you and it should educate them about their purchasing decision, and why they should buy from you.
However, many companies fail at doing this.
Why? Because people put a lot of time into creating their websites. But little time into growing their digital marketing so that your web presence is productive.
To grow your digital marketing into a super sales machine, you need to invest in two areas: lead generation and thought leadership.
And this is where we can help.
Reasons to Trust RefractROI
We’re Super Responsive
Don’t you hate when customer service takes forever to respond? So do we. That’s why we’re dedicated to never letting that happen with RefractROI. We pride ourselves on our accessibility and prompt support.
Your Best Interests Always Come First
It’s easy to say that, but much harder to live it out. We do everything we can to ensure that our partnership is mutually beneficial—even if it means not selling you a service you don’t need or not adding our beautiful logo on your website.
You Deserve Your Freedom
We never lock you in. That means contracts that give you flexibility and platforms you have ownership of. We want to give you the flexibility to make the best decision for your business—even if that means leaving our services.
We Follow Proven Processes
Reputation is everything, and we never want to compromise on your reputation (or our own) with a sub-par product. We take the time to follow best practices and meet high standards at every stage of a project.
We Never Sacrifice Quality
With any marketing project, we have a battle-tested process. We make sure this fits within your strategy, but also follows industry standards. Each step builds on the previous one to maintain focus and drive results.
We Are Committed to Education
We stay on top of ever-evolving digital marketing trends by constantly learning. But we don’t keep that knowledge to ourselves. We’re committed to sharing this with everyone—whether you’re a client or not.
What’s with the Name?
Accountable to ROI
Return on Investment
Actionable insights
Measurable Marketing
Educated decisions
When light is refracted, it shows all the colors in the rainbow. You see what you saw before, but now you see it more completely. By segmenting your data we can produce more actionable insights and hold ourselves accountable to ROI. That is what we do for our clients. We help them look at their Marketing, their Customer, their Market and their Company with more insight, allowing them to achieve more from their Marketing.
ROI refers to Return on Investment. We teach our clients how they should look at their marketing through a financial lens, and then use that viewpoint to build their company. We look at the economic opportunity for a client and help them project what kind of return on investment they can achieve from different digital marketing campaigns. We then populate the projection with real data over time, and the projection turns into a forecasting tool. It allows the company to make educated decisions about Marketing and Sales, and use that information to help grow their business.
We help companies grow through revenue-focused ROI
We are a results driven agency, committed to making marketing drive revenue. We help our clients hit their business and marketing goals by executing tailored marketing campaigns that are designed with ROI in mind.
Have a no-pressure conversation with our CEO Dan Smink. Worst case, we'll point you in the right direction!
© 2024 RefractROI Digital Marketing