SEO Audit Services
Have you observed a decline in your website traffic recently? Are you interested in finding the gaps in your SEO strategies? Why not hire an experienced digital marketing team? At Refract ROI, we offer various services including SEO auditing. Get in touch with our team today to get started with our SEO auditing services. You’ll be happy you got in touch with our team when you see great results.
SEO Audit Process
RefractROI’s SEO audit services go beyond the standard approach. Each audit is uniquely tailored to your business, ensuring a personalized strategy that addresses your specific needs. Our process includes:

Preliminary Analysis
Each campaign kick-starts with a comprehensive SEO audit, focusing on technical aspects, onsite optimization, and off-page factors. This initial phase is dedicated to thoroughly understanding your website’s current SEO performance and identifying key areas for enhancement to drive effective and sustainable search engine visibility.

Onsite Technical Analysis
Our team tackles technical SEO challenges, including crawl errors, broken links, structured data, and indexing issues. We also focus on identifying site speed, internal linking, and mobile-friendliness opportunities for a solid technical foundation.

Onsite Content Analysis
We carefully analyze your content, meta-tagging, header structures, and image optimization, aligning them with the best SEO practices.

Competitor Analysis
We compare your backlink profile and organic keyword presence against competitors, uncovering strategic opportunities for improvement.

Offsite Analysis
Our comprehensive audit thoroughly examines your website’s backlink profile, pinpointing toxic backlinks for removal to safeguard your site’s credibility. We also identify valuable link reclamation opportunities to strengthen your online authority. Additionally, we assess your local SEO presence to uncover opportunities for enhancing your brand’s visibility in localized search results, ensuring a well-rounded and robust SEO strategy.

SEO Audit Results
The result of our SEO audit service is a comprehensive, prioritized roadmap, guiding your site towards improved organic rankings. Whether as a one-time project or the foundation of an ongoing SEO strategy, our audits provide the insights needed for a successful SEO campaign.
Customized for Your Business
Understanding that every business is distinct, RefractROI’s SEO audit services are designed to uncover hidden issues and opportunities. Our personalized approach ensures your SEO strategy is as unique as your business, leading to measurable and meaningful improvements in your organic search rankings.
Tools We Use in Our SEO Audits
Screaming Frog
For comprehensive site crawling, Screaming Frog is our go-to tool. It helps in identifying SEO issues like broken links, redirects, and page titles with meticulous accuracy.
Core Web Vitals
We assess and optimize these vital user experience metrics, ensuring your site is up-to-date with the latest performance standards.
Google Search Console
This tool plays a critical role in understanding your site’s performance in Google searches and is integral to refining your SEO strategy.
Google Analytics
Analyzing traffic and user behavior data through Google Analytics helps us identify trends and opportunities for SEO enhancements.
SEMrush
SEMrush is specifically utilized for its robust backlink analysis capabilities, offering valuable insights into your site’s offsite SEO health.
While these tools are fundamental to our audits, we also incorporate additional tools and reports as needed, tailoring our approach to the unique demands of your website. This flexible methodology ensures a thorough and nuanced audit, capturing every facet of your site’s SEO.
Maximizing Organic Search Impact with SEO Audit Services
Our SEO audit service emphasizes the importance of organic visibility and keyword rankings for your website’s search performance. We start by benchmarking your current keyword rankings and analyzing organic visibility against industry and competitor standards.
Key Focus Areas:
- Assessing and enhancing content to improve keyword rankings.
- Implementing strategic SEO recommendations based on our findings.
This streamlined approach ensures your website not only matches but exceeds organic visibility goals, effectively attracting and engaging users through optimized search presence.
Enhancing SEO through Optimal Page Experience and Speed Analysis

Page experience is a vital element in SEO, significantly influencing user engagement and search rankings. We focus on evaluating key page experience factors like loading performance, interactivity, and visual stability, ensuring your website not only aligns with Google’s Page Experience Update but also provides an exceptional user experience conducive to SEO success.
Understanding the critical role of page speed in both user experience and search engine rankings, our SEO audit services place significant emphasis on this aspect. Given that even a 100-millisecond delay in load time can adversely affect conversion rates, we conduct a thorough analysis of your website’s page speeds, especially focusing on high-traffic and high-value pages. This comprehensive evaluation helps pinpoint areas where speed enhancements can substantially improve user engagement and organic search visibility.
By combining detailed insights into page speed performance with an overarching assessment of page experience, our SEO Audit Service equips you with the necessary knowledge and strategy to optimize these crucial areas. This integrated approach not only elevates your website’s user experience but also enhances its overall SEO effectiveness, ensuring that your site stands out in today’s competitive digital landscape.
Leveraging Analytics for SEO Insights
As a Google Certified Partner, RefractROI’s SEO audit service thoroughly analyzes your Google Analytics data to inform our SEO strategy. We focus on understanding your site’s traffic sources, user behavior, and conversion pathways, using these insights to pinpoint key SEO opportunities and challenges.
Our analysis aims to:
- Identify how different traffic sources impact SEO.
- Analyze user interactions and their effect on rankings.
- Assess conversion pathways in relation to SEO goals.
This streamlined approach ensures our SEO recommendations are data-driven, targeting increased traffic and higher conversions from search engines.




Analyzing and Optimizing Site Architecture
In our SEO audit services, we recognize the critical role of site architecture in both user navigation and search engine optimization. A well-structured website is essential not just for user experience but also for ensuring search engines can effectively crawl and index your content.
Our approach includes:
- Evaluating and enhancing your website’s menu layouts and internal linking to improve user navigation.
- Ensuring the architecture of your site is logical and accessible, facilitating efficient crawling by search engine bots.
- Building a strong foundation for organic visibility, ensuring your website and content are optimally positioned in search results.
Through our SEO audit service, we focus on refining your site’s architecture to maximize its organic search potential, ensuring that both users and search engines can navigate your website with ease.
Mobile Friendliness
Responsive Site Design
Page Speed Optimization
Optimized Tagging and Schema
Local SEO
Recognizing that 60% of searches are conducted on mobile devices, our SEO audit services place an emphasis on mobile friendliness. Google and other major search engines prioritize websites that are optimized for mobile, rendering quickly and effectively on these devices.
In our SEO audit services, we focus on key aspects of mobile optimization, including:
- Responsive Site Design: Ensuring your website adapts seamlessly to different screen sizes and devices.
- Page Speed Optimization: Enhancing your site’s loading speed on mobile platforms for better user experience and search rankings.
- Optimized Tagging and Schema: Implementing mobile-friendly tagging and schema markup to improve search engine understanding and visibility.
- Local SEO: Tailoring your SEO strategy to excel in local search results, crucial for mobile users.
Just as we thoroughly audit your desktop website, our SEO audit services ensure that every aspect of your mobile SEO strategy is thoroughly reviewed and optimized. This comprehensive approach guarantees that your site not only meets but exceeds the mobile optimization standards set by search engines, securing its place in the increasingly mobile-centric online world.
Crawl Error Analysis
In our SEO audit services, understanding and analyzing crawl errors is a critical component. Crawl errors can significantly impact a website’s ability to rank effectively in search engine results. Our team ensures that your website is thoroughly examined for issues that may hinder its organic visibility and rankings.
During our SEO audit service, we focus on identifying various types of crawl errors, including:
- Broken pages that disrupt user experience and search engine indexing.
- Issues with internal and external links that can affect site navigation and authority.
- Blocked or hidden content that prevents search engines from accessing key information.
- Server and DNS errors that can lead to website inaccessibility.
These are just a few examples of the numerous crawl errors that can affect your website’s performance and visibility. Our SEO audit service includes regular crawling of your website to stay ahead of these issues, ensuring they are identified and understood. This proactive approach allows for informed strategies to enhance your site’s crawlability and overall SEO performance.
Sitemap XML Analysis in SEO Audit Services
In our SEO audit services, we understand the significant role of the sitemap XML in your overall SEO strategy. Often overlooked but crucial, the sitemap XML is key to ensuring that search engines can effectively index your site. Our focus in the SEO audit service is on thoroughly analyzing your sitemap XML.
Our audit process includes:
- Identifying issues with your sitemap XML, such as blocked website sections, blocked pages, and incorrect XML format.
- Assessing whether all aspects of your site, including subdomains and URLs, are correctly represented and up-to-date in the sitemap.
Our SEO audit service provides a detailed analysis of your sitemap XML, highlighting areas that may need attention to improve your site’s indexing potential. This analysis is crucial for understanding how search engines view and navigate your site’s content, which is essential for enhancing your site’s organic visibility. The audit report will offer insights and recommendations, enabling your team to take informed actions for optimizing the sitemap XML.
Content Optimization Analysis
We recognize that content is a crucial element of your website’s SEO. It’s not just about engaging users; search engines also rely heavily on your content to determine your site’s relevance and authority. Therefore, a thorough analysis of your content is vital for identifying areas for improvement.
Our SEO audit service meticulously examines various aspects of your content, including:
- Changes in URLs that can impact site structure and user navigation.
- The presence of duplicate content, which can dilute your site’s SEO value.
- Spammy comments and bad backlinks that can harm your site’s credibility.
- Broken internal links that disrupt the user experience and site navigation.
- Overuse or improper use of keywords, known as keyword stuffing, which can negatively affect your SEO.
This comprehensive analysis aims to pinpoint issues that could be hindering your content’s ability to achieve optimal organic visibility. This report can be used by your content and web development teams as a guide to make informed decisions and strategize necessary optimizations for enhancing your site’s SEO performance.
Elevate your website’s SEO performance with RefractROI. Contact us today for a comprehensive, customized SEO audit designed for your unique business needs.





















Frequently Asked Questions
What is an SEO audit?
An SEO audit is a comprehensive review of your website’s compliance with the practices recommended by search engines to improve ranking. This process evaluates various elements, including content quality, user engagement, technical issues, backlink quality, and overall website performance. The goal is to identify strengths, uncover weaknesses, and highlight opportunities for improvement in your search engine optimization strategy.
Why is an SEO audit necessary for my business?
An SEO audit is crucial because it provides detailed insights into how well your website is performing in terms of search engine visibility and user engagement. It helps identify technical issues that may be hindering your site’s performance, assesses how well your content aligns with your target audience’s needs and evaluates your site’s overall health. Regular audits ensure that your SEO strategies remain effective and responsive to changes in search engine algorithms and market trends.
How often should an SEO audit be conducted?
The frequency of SEO audits can vary depending on several factors, including the size of your website, the dynamics of your industry, and any recent updates to search engine algorithms. Generally, it’s advisable to perform a comprehensive SEO audit at least once a year. However, for more dynamic or competitive industries, conducting an audit semi-annually or quarterly can be beneficial to stay ahead of significant SEO shifts and competitors.
What can I expect to learn from an SEO audit?
From an SEO audit, you can expect to gain a detailed understanding of where your site stands in terms of SEO best practices. The audit report typically includes an analysis of your site’s structure, content relevance, link quality, mobile usability, page speed, and more. Additionally, it provides actionable recommendations to address issues such as broken links, improper use of keywords, and improvements in content strategy. Ultimately, an SEO audit offers a roadmap for enhancing your website’s performance and achieving better rankings in search results.
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