Case Study

Composite Fence Supply

8,670

Non-branded search volume ranking in top 3 positions of Google Organic

71%

Increased Goal Completions (Q3 2022 vs Q3 2021)

3

Product pages that outrank the home page for key searches

Where we started

Situation

$

Manufacturer of composite fencing products for home builders and contractors

$

Increase revenue by $5MM in 2021 for $200K in marketing spend.

$

Stole 20% market share from top competitor by supplanting them in rankings

What we did

Approach

Combined messaging, keyword research, and paid search audit activities to understand what was and wasn’t working. Developed action plan around content and site structure to improve on-page SEO signals.

Challenge

$

Establish brand presence and Domain Authority that doesn’t rely on manufacturer

$

Over-reliance on Paid Search with little to no Organic traffic on relevant terms

$

Unsure what the digital market calls our products

Action

$

Create landing pages targeting non-branded traffic to drive sales for branded solutions

$

Executed off-page SEO to drive increased domain authority

$

Paid Search aligned to new target page and site structure strategy

Book a strategy call

We help companies grow through revenue-focused ROI

We are a results driven agency, committed to making marketing drive revenue. We help our clients hit their business and marketing goals by executing tailored marketing campaigns that are designed with ROI in mind.

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An integrated digital media and marketing agency based in Denver, CO

RefractROI
383 Corona St., Suite 712
Denver, CO 80218

+1 (303) 501-1821

Case Study

Composite Fence Supply