Jake Petzke, Author at RefractROI | Denver Digital Marketing Agency

Only 4% of B2B Executives Say Their Value Proposition Is Consistently Understood. The Gap Is Worth Seven Points of Growth.

by Jake Petzke | Oct 21, 2026 | Marketing Strategy

Article Summary Ask five people at a manufacturing company why customers choose them and there’s a good chance you’ll get five different answers: quality, service, lead times, engineering support, or “we’ve been doing this for 40 years.”...

Most Manufacturing “Marketing Agencies” Are Selling You Channels. Here’s What You Should Be Buying Instead.

by Jake Petzke | Oct 13, 2026 | Marketing Strategy

Article Summary Most marketing agencies that pitch manufacturers are organized around channels: SEO, paid search, paid social, email, content. The proposal lists what each channel will do, the monthly report shows how each channel performed, and the renewal...

Private Equity Firms Are Buying Manufacturers for the Multiple. Most Ignore the Lever That Actually Moves It.

by Jake Petzke | Oct 8, 2026 | Marketing Strategy

Article Summary For most of the last decade, private equity could count on help from the market. McKinsey’s analysis of buyout deals entered in 2010 or later and exited by 2021 found that roughly two-thirds of total returns could be attributed to market multiple...

Two-Thirds of Your Buyers Would Rather Skip Your Sales Team. What They Find Without Them Decides the Deal.

by Jake Petzke | Sep 30, 2026 | Marketing Strategy

Article Summary Most B2B buyers would rather not talk to a salesperson, at least not early. Gartner surveyed 646 B2B buyers in August and September 2025 and found 67% prefer a rep-free buying experience. A companion Gartner release drawn from the same research window...