Blog
How To Optimize Your Brand For Your Next Brand Awareness Campaign
Brand awareness serves as an invaluable asset for any business. It represents how well your target audience recognizes your brand and how embedded it is in consumer lifestyles. Once people recognize your brand, you can develop trust and brand equity through positive...
7 Must-Haves For A High-Converting Landing Page
Digital marketing is one of the best tools in a company’s arsenal. Master it, and you enjoy strong leads, a large number of new customers, and consistent growth. Miss the mark, and you’ve wasted a lot of effort for little or no return. A key performance indicator...
5 Outdated SEO Tactics To Avoid In 2021
SEO is a good practice with a bad reputation. Just think back to the look on your face every time you get an email or automated LinkedIn message from someone that’s promising to optimize your SEO and boost your business in search results. It’s a grimace, right? That’s...
7 Steps To Set Up A Google Ads Campaign
Trying to build a business on the internet without using Google Ads is a bit unbelievable. According to techjury.net, there are over 50.5 billion web pages and over 200 million active websites worldwide. The only way somebody is going to find your website is to...
What Is Technical SEO & Why Is It Important?
It is 2021. Attention spans are at an all-time low, and with that, marketers must ensure that their technical SEO is top of the line. If fickle attention spans are not coddled by fast speeds, frustrations rise and it’s “on to the next.” Think of it like dating: it is...
Google Goes All-In On User Experience With New Page Experience Update
It’s no surprise to marketers and website developers that Google is extremely interested in the reader experience. Over the past few years, Google has put increasing emphasis on quick page load speeds, quality of content and time on page — all key metrics that lead to...
Content Is King
According to one recent study, a full 93% of online experiences that consumers have with a brand still begin the exact same way: via a search engine like Google. Likewise, the same source revealed that about 70% of the links that search users click on are organic....
What Are Modern And Future Customers Looking For In Web Design?
The truth is, digital marketing is a pain to perfect. The digital marketing landscape changes so fast that professionals in the industry barely have any time to catch their breath before an update springs up from out of nowhere. This is why it’s important to...
How Google’s Proximity Signals Change Your Local SEO Results
It’s always been a challenge for small, local businesses to stand out. There’s competition everywhere, and the big guns won’t hesitate to steal the spotlight. Even if you actually do better than established brands, your lack of funds and resources to promote your name...
Local SEO – New Rules Businesses And Home Services Need To Know
In 2015, Google started beta testing their Google Home Services Ads program. This program works by making it easier for local businesses and home service providers in select parts of the country to attract new customers. Fast forward to present, Google’s Home Services...
9 Site Speed Boosts You Can Implement Today
Slow and steady doesn’t always win the race, and patience is not always a virtue—at least not when it comes to site performance and page speed. In fact, just a one second delay in website load time results in: 7% less conversions 11% fewer visits 16% dip in customer...
How Google’s New Mobile Algorithm Impacts Your SEO Results
Back in 2016, Google shared its plan to make search index operations more mobile-friendly. It had the intention of eventually using the mobile version of websites for indexing purposes. Almost two years later, the search engine giant announced the rollout of its...
© 2024 RefractROI Digital Marketing