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Your SEO Checklist Essentials
Reading time: 5 minutes Also known as search engine optimization, SEO isn’t just a technique that businesses use to get noticed online – it may be the single most important step you can take to establish your digital identity. With the overwhelming majority of all...

Multi-Location Counseling Service Case Study
Client is a counseling service specializing in the treatment of eating disorders that uses an evidence-based approach to facilitate recovery, so patients can regain a positive quality of life while minimizing the chances of relapse. Levels of care include partial...

Programmatic Case Study
RefractROI leveraged the Choozle platform to execute programmatic advertising campaigns for their client, Viaero Wireless. The Choozleplatform enabled RefractROI to increase brand awareness and offline sales, in a simple and scalable manner.To increase the amount of...

Cloud IT SaaS Case Study
Client is a SaaS provider of cloud-based business continuity IT infrastructure to Managed Service Providers. The business had just acquired a larger competitor and faced significant challenges in their rebranding efforts. Revenue growth of 20% was expected by the...

How Mobile Indexing & SERPs Have Changed The SEO Landscape
Reading time: 6 minutes Toward the end of 2016, Google announced what many in the SEO community had suspected for years: the company was using a separate index dedicated to mobile search, and it planned to adopt the algorithm for desktop search shortly thereafter....

Music School Rollup Case Study
Client is a private equity-backed roll-up company targeting the local music school industry. Each local market is competitive in unique ways and the source of most new business is internet search based. Therefore, the existing branding of the school was critical to...

Aircraft Parts Distributor Case Study
Client is a distributor of aircraft parts and ground service equipment to regional airports and pilots. The business had just acquired a competing brand and faced significant challenges in consolidating websites and ecommerce portals. The website needed to generate...

Medical Device Case Study
In order to secure funding for a new vascular therapy, a U.K. hospital needed to demonstrate patient demand for the procedure. The hospital turned to the medical device company for partnership in a patient outreach program to drive awareness for the procedure and...

Criminal Law Firm Case Study
RefractROI leveraged its organic SEO and content marketing expertise to execute on the necessary on-page and off-page activities required to increase the traffic and lead generation for the Client, a law firm specializing in criminal defense and DUI defense. Their...

Tips & Tricks On Increasing Your Site Speed Score
Reading time: 4 minutes It’s no secret that page loading speed is a critical factor in your website’s ranking. With instant gratification being the name of the game, users have become less patient for web pages that take too long to load. When you have a page that...

National Food Distributor Case Study
The client needed a digital marketing agency with experience in Paid Search and Organic Search to drive campaigns. As a result, the Client wanted to develop a new direct to consumer channel, reduce their Paid Search expenses, and reinvest any savings into an organic...

Enterprise SaaS Case Study
Client is a SaaS provider of survey tools to support market research and CX professionals in data aggregation, customer feedback, and employee engagement. The business was built primarily around DIY and Small Business leads, and they contracted with RefractROI to...