Blog
7 Essential Tips To Strengthen Your Keyword Research
Reading time: 5 minutes You would be hard pressed to find a digital marketing tactic more effective than SEO when it comes to gaining the type of online recognition your business needs to stand out. As of 2016, an incredible 93% of all online experiences begin on...
Programmatic Case Study
RefractROI leveraged the Choozle platform to execute programmatic advertising campaigns for their client, Viaero Wireless. The Choozleplatform enabled RefractROI to increase brand awareness and offline sales, in a simple and scalable manner.To increase the amount of...
3 Reasons To Start SEO Now Vs. Later
Reading time: 3 minutes Search Engine Optimization, often called SEO, is the complex process that aims to put your website in front of your ideal, qualified audience as effectively as possible. Simply put, SEO helps you grow your website’s organic traffic so you can...
Cloud IT SaaS Case Study
Client is a SaaS provider of cloud-based business continuity IT infrastructure to Managed Service Providers. The business had just acquired a larger competitor and faced significant challenges in their rebranding efforts. Revenue growth of 20% was expected by the...
How Mobile Indexing & SERPs Have Changed The SEO Landscape
Reading time: 6 minutes Toward the end of 2016, Google announced what many in the SEO community had suspected for years: the company was using a separate index dedicated to mobile search, and it planned to adopt the algorithm for desktop search shortly thereafter....
Music School Rollup Case Study
Client is a private equity-backed roll-up company targeting the local music school industry. Each local market is competitive in unique ways and the source of most new business is internet search based. Therefore, the existing branding of the school was critical to...
6 SEO Copywriting Tips To Improve Your Website Rankings
Reading time: 4 minutes In copywriting, you have one goal: to get visitors to read the next sentence, the next paragraph, and click onto the next page and read that. And the sentence after that. Given that the majority of your visitors will spend less than a minute on...
Aircraft Parts Distributor Case Study
Client is a distributor of aircraft parts and ground service equipment to regional airports and pilots. The business had just acquired a competing brand and faced significant challenges in consolidating websites and ecommerce portals. The website needed to generate...
The 5 Most Common Google Ads Myths Debunked
Reading time: 3 minutes Google’s advertising platform, launched in 2000, gave marketers the ability to make your business soar or plummet, completely online. In the two decades since GoogleAds has been available, the internet has circulated myths about the platform,...
Medical Device Case Study
In order to secure funding for a new vascular therapy, a U.K. hospital needed to demonstrate patient demand for the procedure. The hospital turned to the medical device company for partnership in a patient outreach program to drive awareness for the procedure and...
The Top 10 YouTube Optimization Tricks For Better Video SEO
Reading time: 6 minutes The Internet is brimming with videos; from the brief native clips on social media platforms to the paid streaming services offered by Netflix, Hulu, and the like. Among all these options, YouTube has become the mainstay, and by a significant...
Criminal Law Firm Case Study
RefractROI leveraged its organic SEO and content marketing expertise to execute on the necessary on-page and off-page activities required to increase the traffic and lead generation for the Client, a law firm specializing in criminal defense and DUI defense. Their...
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