Company Background
RefractROI leveraged the Choozle platform to execute programmatic advertising campaigns for their client, Viaero Wireless. The Choozle
platform enabled RefractROI to increase brand awareness and offline sales, in a simple and scalable manner.
The Objectives
To increase the amount of quality traffic to Viaero Wireless’ website
To increase overall brand awareness
To reduce bounce rate
To increase the number of offline sales during the campaign flight
The Solution
RefractROI set out to increase the number of offline sales for our client, Viaero Wireless. They accomplished this by using IP targeting to reach consumers in the areas surrounding Viaero Wireless’ brick and mortar. Contextual targeting was used to reach both business and consumer segments who were browsing the internet for content related to their client’s product. RefractROI also used hypertargeting to advertise to relevant interest-based segments in a specified network. By utilizing these various targeting tactics, we were able to increase the amount of quality traffic that visited our client’s website and decrease bounce rate. This helped lead to tripling monthly online revenue in a 30-day window for Viaero Wireless.
.15%
Click Through Rate throughout the campaign
5,388
Total Clicks to the Website throughout the campaign
