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SEO Trends That Are Shaping Search Engine Optimization In 2018
If there’s anything we’ve learned so far, it’s that SEO is by no means a static industry. It’s dynamic, ever-changing, ever-evolving. Google rolls out big changes each year, and while some updates are more significant than others, each one makes a difference in how we...
Expand To New Markets With Google AdWords PPC
The digital marketing discipline continues to develop and improve upon existing strategies to keep up with the rapid changes inherent to its platform. This way, the method of promoting businesses online never stagnates. In an increasingly digital-centric world where...
Facebook 360: How To Leverage This Feature For Better Search Marketing
It’s 2017. Snapchat is on the rise. Artificial intelligence is pointing to a brave new world. And mobile devices are forging on-the-go consumerism. But the classics are not to be overlooked—such as Facebook, which deserves credit for constantly innovating and...
The Golden Age Of AI: Optimizing For RankBrain In 2017 And Beyond
RankBrain, a machine learning technology, has already entered the game of search as we know it. This technology is now responsible for the majority of Google search results. While the average user hasn’t noticed anything different, just yet, the move to RankBrain will...
How AI is Changing the SEO Landscape
TITLE: Artificial Intelligence: How It’s Changing SEO in 2017 Will 2017 be the year that computers and artificial intelligence finally outsmart the human brain? Perhaps. Computers are becoming smarter, they’re able to understand our language, and learn from...
The Key Elements Of A Website: A Checklist For Small And Medium-Sized Businesses
For many of your customers, the first impression that they have with your business and your brand will come in the form of your website. A well-designed, thoughtful website is the best kind of marketing tool – the one that doesn’t need to eat or sleep and that does...
Local SEO: An Indispensable Tool For Small-To-Medium Businesses
Local SEO is a Google favorite. Over the years, the search engine giant has shown increasing favor toward smaller, newer local businesses, giving them the tools they need to perform well in the local search (e.g. Analytics and Search Console) landscape. The latest...
Is Google Now Smart Enough To Crawl Pure Ajax Pages?
Crawling Ajax has always been a tricky act that Google finds hard to perform. The difficulty stems from the very nature of this method—JavaScript. Because Ajax uses JavaScript to talk to the web server to render the page as it interacts with the user, Googlebot can...
Increasing Lead Generation For A Local Law Firm: A Case Study
The principle of SEO is fairly straightforward: high rankings in SERPs lead to greater traffic and leads – and ultimately, sales. In 2014, a law firm wanted to generate leads through the most relevant digital marketing tactics. RefractROI stepped in and launched an...
Omni-Channel Marketing: A Seamless And Consistent Experience
Both multi and Omni-channel marketing strategies acknowledge the evolving purchasing process and incorporates the various channels consumers use to interact with companies (i.e. mobile and online). But, there is a difference between the two. We can make plenty of...
SEO In 2016 | Understanding Keywords, SERPs, & User Intent
For an industry that is more than a decade old, it is surprising how many professionals still have a hard time understanding what SEO is. To many of my clients, Search Engine Optimization is just the “internet magic” that I do behind the scenes that makes their site...
PPC Campaigns – A Primer For Success
Pay per click advertising has become one of the most complex and convoluted arenas of online marketing, and even though the use and competition in this space has ramped up dramatically throughout the past several years. Despite this extreme growth and the level of...
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