by Maria Batt | May 21, 2026 | PPC
The Ad Isn’t Stalking Them. It’s Boring Them. We hear the same complaint from manufacturing executives constantly. “I don’t want to be one of those companies that follows people around the internet with creepy ads.” It sounds principled....
by Maria Batt | Apr 20, 2026 | PPC
More PPC Spend Isn’t a Growth Strategy—It’s a Cover-Up for Broken Funnels Manufacturers love a clean lever. Spend more on PPC for manufacturing, get more leads. It feels predictable, controllable, and easy to justify in a budget meeting. But that logic falls apart...
by RefractROI | Mar 17, 2026 | PPC
Manufacturing PPC Is Not Broken. Your Revenue Tracking Is. Manufacturers live and die by precision. You measure tolerances in microns, track scrap rates obsessively, and optimize supply chains down to the penny. Yet when it comes to manufacturing PPC, that same...
by RefractROI | Feb 5, 2026 | PPC
If Your Programmatic Strategy Feels Comfortable, It’s Already Underperforming Most programmatic advertising for manufacturers isn’t failing because the channel is broken. It’s failing because it’s timid. Brands say they want innovation, but when it’s time to spend,...
by RefractROI | Feb 3, 2026 | PPC
Why “High-Intent” PPC Keywords Are Bankrupting Manufacturing Marketing Budgets High-intent keywords are supposed to be the holy grail of PPC for manufacturing companies. They’re the terms manufacturers are told to chase, protect, and outbid competitors for if they...
by RefractROI | Dec 18, 2025 | PPC
Your Retargeting Problem Isn’t Reach, It’s Relevance Most brands treat retargeting like a polite tap on the shoulder. “Hey, you forgot something in your cart!” “Still interested?” “Come back!” It’s lazy marketing disguised as persistence. The problem is, people don’t...