by RefractROI | Apr 25, 2023 | PPC, Programmatic
Reading time: 3 minutes In today’s constantly evolving advertising landscape, it can be challenging for businesses to appeal to their target audience through organic advertising alone. Advertising strategies such as paid search, paid social, and programmatic...
by RefractROI | Feb 28, 2023 | PPC
Reading time: 3 minutes Google’s advertising platform, launched in 2000, gave marketers the ability to make your business soar or plummet, completely online. In the two decades since GoogleAds has been available, the internet has circulated myths about the platform,...
by RefractROI | Jan 10, 2023 | PPC
Read time: 6 minutes Search Engine Marketing (SEM), also known as paid search, has leveled the playing field for businesses, allowing small players to compete with larger, well-known brands. Advertisers have preferred SEM for years because the campaigns are easy to...
by RefractROI | May 17, 2021 | PPC
Trying to build a business on the internet without using Google Ads is a bit unbelievable. According to techjury.net, there are over 50.5 billion web pages and over 200 million active websites worldwide. The only way somebody is going to find your website is to...
by RefractROI | Oct 13, 2017 | Digital Marketing, PPC
The digital marketing discipline continues to develop and improve upon existing strategies to keep up with the rapid changes inherent to its platform. This way, the method of promoting businesses online never stagnates. In an increasingly digital-centric world where...
by RefractROI | Sep 7, 2017 | PPC, SEO
It’s 2017. Snapchat is on the rise. Artificial intelligence is pointing to a brave new world. And mobile devices are forging on-the-go consumerism. But the classics are not to be overlooked—such as Facebook, which deserves credit for constantly innovating and...
