by RefractROI | Mar 26, 2025 | PPC
If you’re running paid ads, unless uou’re paying attenion, you’re wasting money—probably more than you think. The harsh reality? Most companies are burning budget on clicks that never convert, audiences that don’t matter, and strategies that drain funds faster...
by RefractROI | Jan 22, 2025 | PPC
Google’s advertising platform, launched in 2000, revolutionized digital marketing by giving businesses the ability to scale online in a measurable and targeted way. However, over the past two decades, misconceptions about Google Ads (formerly AdWords) have become...
by RefractROI | Dec 16, 2024 | Case Studies, Digital Marketing, PPC
When we think of Paid Search, we often think of new growth – because it’s really, really good at driving new growth. But it also might be your brand’s secret weapon for customer retention, too. Read more to see how Google Ads was the rising tide that lifted all boats...
by RefractROI | Apr 25, 2023 | PPC, Programmatic
Reading time: 3 minutes In today’s constantly evolving advertising landscape, it can be challenging for businesses to appeal to their target audience through organic advertising alone. Advertising strategies such as paid search, paid social, and programmatic...
by RefractROI | Jan 10, 2023 | PPC
Read time: 6 minutes Search Engine Marketing (SEM), also known as paid search, has leveled the playing field for businesses, allowing small players to compete with larger, well-known brands. Advertisers have preferred SEM for years because the campaigns are easy to...
by RefractROI | May 17, 2021 | PPC
Trying to build a business on the internet without using Google Ads is a bit unbelievable. According to techjury.net, there are over 50.5 billion web pages and over 200 million active websites worldwide. The only way somebody is going to find your website is to...