by RefractROI | Mar 7, 2023 | Content, SEO
Reading time: 4 minutes In copywriting, you have one goal: to get visitors to read the next sentence, the next paragraph, and click onto the next page and read that. And the sentence after that. Given that the majority of your visitors will spend less than a minute on...
by RefractROI | Feb 7, 2023 | Content, SEO
Reading time: 4 minutes SEO as a practice is incredibly valuable when you’re looking to build brand recognition, guide visitors through your sales funnel, and a variety of marketing aspects of your business. However, if you’re looking to garner more recognition within...
by RefractROI | Jun 20, 2019 | Content
According to one recent study, a full 93% of online experiences that consumers have with a brand still begin the exact same way: via a search engine like Google. Likewise, the same source revealed that about 70% of the links that search users click on are organic....
by RefractROI | Feb 12, 2016 | Content
If there’s anything we’ve learned in this business, it’s that nothing stays the same for long. SEO is always changing and evolving. In fact, Google search algorithm changes around 500 to 600 times each year. And with the frequent algorithm updates, it’s getting harder...
