by RefractROI | Jul 8, 2025 | Digital Marketing
Most Manufacturing Brands Are Playing Checkers in a Chess Game Let’s be honest—most manufacturing companies are stuck in the past. Their marketing playbook hasn’t changed since 1998: go to a trade show, send out a catalog, cold call some procurement guys, rinse,...
by RefractROI | Jul 3, 2025 | Digital Marketing
The Harsh Truth About the “One and Done” Mindset Let’s get one thing straight: just because someone visited your website doesn’t mean they’re going to buy. In fact, they probably forgot you exist 30 seconds after they bounced. If you think your job is done after that...
by RefractROI | Jun 27, 2025 | Digital Marketing
You’re Not Losing Because Your Product Sucks—You’re Losing Because They Found Your Blind Spot Let’s not sugarcoat it—most manufacturing marketers are playing checkers while their competitors are playing four-dimensional chess. You’re running one email campaign a...
by RefractROI | Jun 3, 2025 | Data and Analytics
In the manufacturing world, precision matters—from the shop floor to the marketing strategy. Yet, when it comes to digital marketing, the landscape can feel more like a tangle of acronyms than a clear blueprint. From CTR to ROI, marketers in manufacturing face the...
by RefractROI | May 21, 2025 | Marketing Strategy
Manufacturers face mounting pressure to adopt smarter, more nimble marketing strategies. As competition intensifies and digital transformation accelerates, the ability to execute informed, measurable marketing plans has become a business imperative. Yet for many...