by RefractROI | Mar 26, 2025 | PPC
If you’re running paid ads, unless uou’re paying attenion, you’re wasting money—probably more than you think. The harsh reality? Most companies are burning budget on clicks that never convert, audiences that don’t matter, and strategies that drain funds faster...
by RefractROI | Mar 21, 2025 | SEO
YouTube remains the second-largest search engine in the world, with over 2 billion logged-in monthly users. As video consumption continues to rise, businesses and content creators must optimize their videos for search to maximize visibility and engagement. Search...
by RefractROI | Mar 20, 2025 | Digital Marketing
Lead generation alone cannot solve a brand equity problem. If potential customers don’t recognize or trust your brand, they won’t engage—no matter how many ads, emails, or landing pages you push their way. Brand awareness is the foundation of demand generation,...
by RefractROI | Mar 19, 2025 | Marketing Strategy, Websites
Manufacturers invest heavily in their websites to showcase products, yet many struggle to retain mobile users. A slow-loading page, an unresponsive layout, or a frustrating navigation experience can drive potential customers away within seconds. Since more than half...
by RefractROI | Mar 14, 2025 | AI and Machine Learning, SEO
SEO isn’t just about keywords anymore. Google has evolved, and so have search behaviors. If you’re still stuck in the old-school keyword game, you’re already behind. Enter semantic search—Google’s way of understanding intent, context, and meaning behind search...