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How Manufacturers Can Use AI to Decode Customer Behavior and Elevate Marketing

How Manufacturers Can Use AI to Decode Customer Behavior and Elevate Marketing

by RefractROI | Apr 4, 2025 | AI and Machine Learning

Artificial intelligence is no longer an emerging tool for manufacturers; it’s a necessity for companies looking to understand customer behavior and scale their marketing operations efficiently. Through predictive analytics, advanced segmentation, and automated...
Semantic Search: The Future of SEO & How to Stay Ahead in 2025

Semantic Search: The Future of SEO & How to Stay Ahead in 2025

by RefractROI | Mar 14, 2025 | AI and Machine Learning, SEO

SEO isn’t just about keywords anymore. Google has evolved, and so have search behaviors. If you’re still stuck in the old-school keyword game, you’re already behind. Enter semantic search—Google’s way of understanding intent, context, and meaning behind search...
10 Ways Manufacturing Marketers Can Use Artificial Intelligence for Real Efficiency

10 Ways Manufacturing Marketers Can Use Artificial Intelligence for Real Efficiency

by Newton Holt | Feb 27, 2025 | AI and Machine Learning, Marketing Technology

Artificial intelligence (AI) is transforming the manufacturing industry, not just on the factory floor but in marketing as well. With AI-powered tools, manufacturing marketers can streamline operations, personalize customer experiences, and scale their marketing...
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