by Maria Batt | Aug 27, 2026 | AI and Machine Learning
Article Summary Traditional search ranking is becoming a less reliable proxy for visibility, and the shift is not a distant prediction — Gartner forecasts that traditional search engine volume will drop 25% by 2026 as generative AI tools become substitute answer...
by Maria Batt | Aug 13, 2026 | AI and Machine Learning
Article Summary Organic search traffic from Google has been the primary distribution mechanism for most B2B manufacturer content marketing programs for the past decade. AI search — AI Overviews in Google, answers in ChatGPT, responses in Perplexity and other AI tools...
by Maria Batt | Jun 25, 2026 | AI and Machine Learning
Article Summary Most manufacturing AI investments are underperforming, and the underperformance is quiet. Unlike a failed product launch or a missed quarterly target, AI investment failures rarely produce a visible moment of reckoning. The dashboards show activity....
by Maria Batt | May 14, 2026 | AI and Machine Learning
Programmatic Advertising Performance Looks Great Until You Ask About Revenue Manufacturers love programmatic advertising because it feels measurable. Every impression, click, and conversion shows up in a dashboard. It gives marketing teams something they’ve...
by Maria Batt | May 12, 2026 | AI and Machine Learning
Stop Calling It AI-Driven Growth If Nothing in Your Business Is Actually Changing Manufacturers love to say they are investing in AI and Machine Learning. It sounds strategic. It signals innovation to boards, investors, and customers. It creates the illusion that the...
by Maria Batt | Apr 28, 2026 | AI and Machine Learning
Stop Calling It Omni-Channel: Why Most Manufacturers Are Just Creating Chaos Manufacturers love to say they’ve embraced omni-channel marketing. We hear it all the time. A new website goes live, a few paid campaigns get launched, maybe a distributor portal gets a...