by Dan Smink | Sep 17, 2026 | Data and Analytics
Article Summary Every leadership team has had this meeting: the CRM says the quarter closed one way, the finance system says something else, and the operations team has a backlog number that doesn’t match either one. Gartner research puts the average cost of...
by Maria Batt | Sep 2, 2026 | Data and Analytics
Article Summary Most manufacturing CEOs can recite their gross margin to the decimal point without opening a spreadsheet. Ask the same executive for their real close rate — the percentage of quoted opportunities that actually convert to signed orders — and the answer...
by RefractROI | Jun 3, 2025 | Data and Analytics
In the manufacturing world, precision matters—from the shop floor to the marketing strategy. Yet, when it comes to digital marketing, the landscape can feel more like a tangle of acronyms than a clear blueprint. From CTR to ROI, marketers in manufacturing face the...
by RefractROI | Feb 24, 2025 | Data and Analytics, Digital Marketing
For businesses with long sales cycles—such as manufacturing, B2B software, real estate, and enterprise services—success isn’t just about attracting new visitors. It’s about bringing them back, again and again. Unlike impulse purchases, long sales cycles involve...
by RefractROI | Jan 17, 2025 | Data and Analytics, Digital Marketing
Did you know that 76% of marketers struggle to prove the ROI of their campaigns? If you’ve ever felt lost when trying to measure the effectiveness of your digital marketing and advertising, you’re not alone. From confusing metrics to unclear strategies, knowing what...