by Maria Batt | Aug 6, 2026 | Social Media
Article Summary B2B manufacturing sales cycles are long for a structural reason: buyers need to trust a supplier before they will evaluate them seriously, and trust takes time to build through the traditional sequence of cold outreach, introductory meetings, facility...
by Maria Batt | Jul 30, 2026 | Social Media
Article Summary LinkedIn is the only major social platform where B2B manufacturing buyers self-identify by job title, company, and industry — and where they consume business content in an active professional mindset rather than a passive consumer one. For a...
by Maria Batt | Mar 26, 2026 | Social Media
Manufacturing Social Media Looks Busy. The Pipeline Says Otherwise. Manufacturing companies are active on social media, and in many cases they are extremely active. Marketing teams publish a steady stream of posts across LinkedIn and other platforms with the goal of...
by RefractROI | Dec 11, 2025 | Social Media
Your Feed Looks Polished, But It’s Pointless Let’s be honest. Your social media “strategy” probably looks a lot like this: a color-coordinated feed, a few trending audios, and a folder full of Canva templates you recycle every quarter. Everything looks polished, but...
by RefractROI | Sep 16, 2025 | Social Media
Quit Blaming Ghosts and Start Facing Your Feed Let’s get real. You’re not shadow banned. That’s a convenient scapegoat, some made‑up digital bogeyman you blame when your social posts flop. The algorithm isn’t out to get you. You are. While you hide behind excuses, the...
by RefractROI | Jul 18, 2025 | Social Media
Most Manufacturing Brands Are Playing Checkers in a Chess Game Let’s be honest—most manufacturing companies are stuck in the past. Their marketing playbook hasn’t changed since 1998: go to a trade show, send out a catalog, cold call some procurement guys, rinse,...