Case Study
Home Improvement eCommerce Site
Home Improvement eCommerce Site
98%
Increase in Organic Conversions over 2 Years
1,751.8%
Current ROI on Organic Spend
Google Penalty removal
Messaging Platform
Web Development
Search Engine Optimization (SEO)
Paid Search Management (PPC)
Where we started
Background
Client is an industry-leading provider of non-accredited paralegal certification and continuing education for the legal community. Besides its branded online education offerings, Client leverages relationships with established universities to deliver “white label” courses to students of these schools.
What we did
The Solution
RefractROI identified the causes of the Penguin penalty from the Google algorithm and began to implement remedies which enabled the site to recover its rankings at the next Penguin update. In addition, the firm analyzed the target customer and built out a Buyer Persona profile, a Positioning Statement, and a Messaging Platform to guide keyword selection and content development. Once the target keywords were identified, RefractROI proceeded to optimize the Client’s current website and build content on the site targeted at the Buyer Persona idenfitifed in the initial phase of the engagement.
The Objectives
Recover from the Google Penalty caused by Penguin update
Improve rankings for targeted keyword terms
Increase lead generation from organic search
Increase lead generation from paid search
Increase overall revenue for the firm
Simultaneously, RefractROI began its public relations efforts to reach out to relevant publications and blogs to being to develop articles and blogs that would create links. Once the organic SEO and the pentaly recovery efforts were in place, RefractROI implemented paid search advertising with Google Adwords to drive additional revenue.
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We are a results driven agency, committed to making marketing drive revenue. We help our clients hit their business and marketing goals by executing tailored marketing campaigns that are designed with ROI in mind.
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