Case Study

Food and Beverage Manufacturer

Food and Beverage Manufacturer

429%

Increase in revenue

62%

Decrease in total PPC advertising spend

0 to 120

Increase in unique monthly customers

Where we started

Situation

$

Producer of flavor systems for culinary professionals and experienced cooks

$

Needed to develop ecommerce platform to go direct to their customers

$

Wanted to reduce cost of customer acquisition.

What we did

Approach

We pursued a PPC campaign targeting their top 25 products that was quickly profitable.  We were able to decrease their spend on PPC and apply that spend to Organic Search. 

Challenge

$

Determine if ecommerce would be a viable option for the client

$

Implement PPC and SEO as quickly as possible to prove viability of channel

$

Develop Domain Authority and link profile to enable high ranking for key terms

Action

$

Implemented product listing ads and Google Ads campaigns

$

Utilized targeted link acquisition to increase Domain Authority and rank target pages for money terms

$

Optimized website technical performance and organized site structure to improve indexing

We help companies grow through revenue-focused ROI

We are a results driven agency, committed to making marketing drive revenue. We help our clients hit their business and marketing goals by executing tailored marketing campaigns that are designed with ROI in mind.

Have a no-pressure conversation with our CEO Dan Smink. Worst case, we'll point you in the right direction!


An integrated digital media and marketing agency based in Denver, CO

RefractROI
383 Corona St., Suite 712
Denver, CO 80218

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