by RefractROI | Feb 24, 2025 | Data and Analytics, Digital Marketing
For businesses with long sales cycles—such as manufacturing, B2B software, real estate, and enterprise services—success isn’t just about attracting new visitors. It’s about bringing them back, again and again. Unlike impulse purchases, long sales cycles involve...
by RefractROI | Feb 10, 2025 | Digital Marketing
As of 2025, only 44 percent of U.S. households still subscribe to traditional cable TV, down from 76 percent in 2015, according to Insider Intelligence. With more consumers shifting to streaming, Connected TV (CTV) and Over-the-Top (OTT) advertising have become...
by RefractROI | Feb 5, 2025 | Digital Marketing
Generating leads is only half the battle—turning them into paying customers is what really counts. If your business is attracting online leads but struggling to convert them, the issue might not be the quality of leads but rather a disconnect between your sales and...
by RefractROI | Jan 23, 2025 | Digital Marketing, SEO
SEO depends on solid keyword research. The right keywords connect you with your audience and improve your chances of ranking well in search results. If you’re looking to refine your strategy, these seven tactics will help you identify and target the most effective...
by RefractROI | Jan 17, 2025 | Data and Analytics, Digital Marketing
Did you know that 76% of marketers struggle to prove the ROI of their campaigns? If you’ve ever felt lost when trying to measure the effectiveness of your digital marketing and advertising, you’re not alone. From confusing metrics to unclear strategies, knowing what...
by RefractROI | Jan 14, 2025 | Digital Marketing
In manufacturing, the focus has always been on efficiency, quality control, and output. Marketing? That’s often treated as an afterthought – a necessary but underwhelming aspect of the business. But what if I told you that by ignoring the hidden opportunities in...