by RefractROI | Dec 19, 2024 | Digital Marketing, SEO, Websites
Generating leads in the manufacturing sector can feel like panning for gold: sifting through endless debris to find a few valuable nuggets. The stakes are high—long sales cycles, highly technical buyers, and complex products mean every lead counts. Unfortunately, too...
by RefractROI | Dec 16, 2024 | Case Studies, Digital Marketing, PPC
When we think of Paid Search, we often think of new growth – because it’s really, really good at driving new growth. But it also might be your brand’s secret weapon for customer retention, too. Read more to see how Google Ads was the rising tide that lifted all boats...
by RefractROI | Dec 9, 2024 | Digital Marketing, SEO
You’ve probably heard the joke: “The best place to hide a dead body is on page 2 of Google.” For businesses, landing on that second (or even third) page of search results is no joke. It’s a serious issue that leads to missed opportunities—whether that’s potential...
by Dan Smink | Nov 13, 2024 | Branding, Digital Marketing
Here’s the truth: being boring isn’t just bad for business—it’s *expensive*. In today’s crowded market, where customers have endless options and distractions, blending in means you’re practically invisible. A boring brand is like background noise: unnoticed,...
by RefractROI | Mar 13, 2024 | Digital Marketing, SEO
For manufacturers, marketing and sales have traditionally relied on referrals, trade shows, print ads, direct mail, and cold-calling. But in today’s digital world, these conventional tactics are becoming less effective at driving real revenue and conversions. Many...
by RefractROI | Feb 14, 2024 | Digital Marketing, SEO
If you run a manufacturing business, chances are you’re not tapping into one of the most powerful and cost-effective sales tools at your disposal – search engine optimization (SEO). Many manufacturers still don’t fully understand what SEO is, how it works, and the...