by RefractROI | Jan 30, 2012 | Digital Marketing
A recent study by Sysomos of 600,000 Facebook fan pages showed that only 40% of business fan pages had over 100 fans, and only 4% of pages had over 10,000 fans. So if you Facebook fan page seems a little short on fans, you aren’t alone. Anid it means the same thing...
by RefractROI | Dec 23, 2011 | Digital Marketing
Mobile Marketing is here to stay and it’s just like Ken Kesey first said: “Now, you’re either on the bus or you’re off the bus!” Getting on the mobile marketing bus is a relevant and wise choice for businesses. Did you know that: 86% of mobile internet users are using...
by RefractROI | Dec 22, 2011 | Digital Marketing
Back when I started my career in producing political media in the late ’80s and early ’90s, the standard equation for winning campaigns at just about every level of elective office was to raise a ton of dough, hold onto it until the voters were paying attention and...
by RefractROI | Dec 9, 2011 | Digital Marketing
Great article in the Wall Street Journal today: “Tweeting Without Fear” that details how three really big companies, Whole Foods, Southwest and Best Buy approach their twitter strategy and execution. The article provides insight into the corporate twitter-verse and...
by RefractROI | Nov 2, 2011 | Digital Marketing, SEO
Marketers can jump-start their mobile initiatives by following five key mobile strategies. Topics: Mobile Marketing, Strategy, Optimization Tags: Marketing Strategies, Mobile Marketing, Mobile-Social Integration, personalization Publication: 1to1 Media Date: October...
by RefractROI | Oct 23, 2011 | Digital Marketing
Tom Friedman’s column in the Sunday NY Times included this great conversatio Friedman recently had with Marc Benioff at SalesForce.com as they discussed the exposive innovations happening right now in the field of information technology. As IT advances are blowing up...