by RefractROI | Oct 11, 2012 | Digital Marketing
Understanding your target customer is one of the most important aspects of small business marketing. This statement is probably pretty cliched for most marketers, but how to develop an understanding and how to utilize that understanding in your marketing is often...
by RefractROI | Jul 30, 2012 | Digital Marketing
One of the most important aspects of small-business marketing is to understand your target customer or audience and know your buyer persona. While many are familiar with this rule, few understand why it’s vital. A buyer persona, the archetype of a target customer,...
by RefractROI | Jul 27, 2012 | Digital Marketing
A buyer persona is a made-up character, an archetype that represents your ideal target customer. Creating a persona allows you to put a face on consumer data that may otherwise seem abstract. As a result, when you think about the needs of your buyer persona, you are...
by RefractROI | Mar 5, 2012 | Digital Marketing
LinkedIn is a professional social networking site where you can network with clients, partners, and others in your industry, refine and define your brand, advertise, create industry groups, and enter into discussions with business leaders like yourself. Using LinkedIn...
by RefractROI | Feb 10, 2012 | Digital Marketing
Infographics are a great way to distill and demonstrate the relevant elements around a topic. Social media has been instrumental in changing the way that brands and businesses of all sizes implement their marketing strategy and connect with customers, and channels...
by RefractROI | Feb 8, 2012 | Digital Marketing
If you’re a small business owner, you probably know that social media is a powerful tool to get your company noticed. While many businesses turn to Facebook or websites for social networking, Twitter is often forgotten because companies simply don’t know how to use it...