by RefractROI | Jun 15, 2015 | Digital Marketing, Websites
Digital Marketing Site Analysis And Best Practices Whether you are trying to begin or to get better at SEO, PPC, Social Media or improving site conversions, a digital marketing site analysis is an important first step towards the development and implementation of a...
by RefractROI | Jun 9, 2015 | Digital Marketing, SEO
Tyler Mandroin’s Years of Experience Give Him a Unique and Helpful Insight Into Keyword Research 1. Not thinking the way your customers think I’d go as far as saying that the entire purpose behind keyword research is getting into the heads of people that are going to...
by RefractROI | Jun 5, 2015 | Digital Marketing
Targeted Facebook Ads can be very effective, but the social network doesn’t always provide sound results for organic reach. Facebook changes its algorithm as often as any online giant, hence social media managers are always kept on their toes. Different posting...
by RefractROI | Oct 9, 2014 | Digital Marketing, SEO
Off-Site Search Engine Optimization So you’ve got your keywords, you’ve optimized your site, you’ve decided to build content on your site, now we’re going to try and look at what you can do from off the site that’s going to help your ranking. When you look at search...
by RefractROI | Sep 30, 2014 | Digital Marketing
Digital Marketing is critical for the success of small businesses today. No longer do your customers go to the Yellow Pages to find your business. They opt out of phone calls and direct mail gets pitched into the recycling bin. TV advertising is mostly useless since...
by RefractROI | Jun 12, 2014 | Digital Marketing, PPC
This is part 3 of a presentation transcript given to Snowsports Industry Association – the entire video can be found here: How to use Google Adwords Now, let’s talk about how to figure out whether or not you should use pay per click, and if you use pay per click, how...