by RefractROI | Sep 7, 2015 | Digital Marketing, PPC
That’s all you have when coming up with a Pay-Per-Click (PPC) ad. And as many marketers know too well, the challenge here is not to come up with a copy without going beyond the limit—but rather to come up with a 130-character headline, a display URL, and description...
by RefractROI | Sep 4, 2015 | Digital Marketing, PPC
Change is upon us once again. In September, Google announced that AdWords will modify the definition of their “conversions” columns and report editor. Before we dive into the update, let’s have a little background review. In the conversion tracking platform, the...
by RefractROI | Aug 27, 2015 | Digital Marketing, SEO
From Carousel to Local Pack, and finally, to Snack Pack—these are only some of the changes Google made in their results page formatting. While the search titan implemented these out of goodwill, which is to provide users with quality, organic results, we cannot deny...
by RefractROI | Aug 25, 2015 | Digital Marketing, SEO
Imagine you’re building your dream house. Money is not an issue here, so it can be whatever design you like and with as many rooms as you want. Chances are, you’ll include a large indoor swimming pool, or a spacious library, and a super-sized home cinema. And most...
by RefractROI | Aug 20, 2015 | Digital Marketing, SEO
It’s been two weeks since the official roll out of Google’s new Search Analytics API for the Search Console, and webmasters have had more than enough time to get accustomed to the new system. Now, the search giant made another announcement regarding the eventual...
by RefractROI | Aug 11, 2015 | Digital Marketing, SEO
In August, Moz published their highly-anticipated Search Engine Ranking Factors study. Every two years, the Seattle-based SEO platform gathers the opinions of industry experts and conducts correlation studies to advance their understanding of Google’s algorithms. This...