by RefractROI | Oct 19, 2015 | Digital Marketing, SEO
The SEO industry is a strange place to make a living, since drastic changes can happen at the drop of the hat. Flexibility and creativity are essential qualities that every member of an SEO team should have if the reseller is to survive. But even the quickest thinker...
by RefractROI | Oct 12, 2015 | Digital Marketing
AdWords, the very system that transformed the once scrappy Google into a 400 billion-dollar giant, marks its 15th anniversary this week. It has been 15 years since Google officially launched this funky auction system for selling Internet ads after a month-long beta in...
by RefractROI | Oct 9, 2015 | Digital Marketing, SEO
Imagine yourself searching for a local plumber. You look it up on Google to get hold of someone nearest your home to fix your pipes ASAP. The results are out, but after clicking the first site, you find yourself staring at a catalog of modern sinks. You go back, click...
by RefractROI | Oct 5, 2015 | Digital Marketing, SEO
There’s been a lot of discussion about Google Panda and its protracted rollout, but that’s not the only thing that’s been happening in search. Here, we take a look at some of the news and updates regarding search in the past week that some of us might have missed....
by RefractROI | Sep 18, 2015 | Digital Marketing
It’s a big year for local search. The 2015 Local Search Ranking Factors report, which surveyed about 40 local SEO practitioners on what they think is the most important variables for local rankings, is finally out. It appears that on-page signals are still at the top...
by RefractROI | Sep 9, 2015 | Digital Marketing, SEO
“Content is King” If you’ve been in the marketing industry long enough, you might have an impression that this phrase is both cliché and true. It’s cliché because everyone’s saying it. Despite that, its essence remains spot-on and always relevant. IMAGE...