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Making The Most Of Google’s Knowledge Graph

Making The Most Of Google’s Knowledge Graph

by RefractROI | Dec 11, 2015 | Digital Marketing, SEO

Google has been growing steadily in the past few months, and in all fronts. Just recently, the company completed a restructuring of their organization to improve development in their various departments. It has also been churning out update after update for various...
Making The Most Of Google’s Knowledge Graph

Is There Really Something “Sketchy” About Google’s AMP Project?

by RefractROI | Dec 4, 2015 | Digital Marketing, SEO

Unless an asteroid hits the Earth before February 2016, there’s no stopping the integration of AMP (Accelerated Mobile Pages) with Google Search. Word is out that the leading search engine plans to begin sending traffic to webpages in this format early next year,...
Making The Most Of Google’s Knowledge Graph

Google: Search Engine, Calculator, And Broker

by RefractROI | Dec 1, 2015 | Digital Marketing, SEO

To say Google has made our lives easier over the past years is an understatement. The phrase “To Google” has caught on so much that the company is worried about losing trademark rights. From improved image search to advanced online tools, each innovation has greatly...
Making The Most Of Google’s Knowledge Graph

Google Now Sends Warnings To Webmasters About SSL/TSL Problems

by RefractROI | Nov 23, 2015 | Digital Marketing, SEO

Security has always been a top priority for Google, be it for their company and services, or for users. The company invests a lot to ensure they are using industry-leading security, such as having strong HTTPS encryption by default. By the look of things, that...
Making The Most Of Google’s Knowledge Graph

What’s Taking So Long? Why Page Speed Matters Today More Than Ever

by RefractROI | Nov 6, 2015 | Digital Marketing, SEO

Have you taken time to see how long it takes for pages on your website to load? If it is something you have not given much thought, you might want to start doing so. Have you wondered how fast your pages need to load to provide the ideal level of service to your...
Making The Most Of Google’s Knowledge Graph

Aggressive Hacked Spam Targeting With Google Algorithm Changes

by RefractROI | Oct 30, 2015 | Digital Marketing, SEO

We know that losing control of our website via hacking is never a good experience. And with algorithm changes under way, it may get a little more complicated ranking-wise. Google announced recently that they’re rolling out a series of changes to their search algorithm...
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