by RefractROI | Mar 31, 2016 | Digital Marketing, SEO
Digital marketers have been reaping the benefits offered by Google Analytics for many years. This time, it seems the famous platform just got better. Google recently unveiled Google Analytics 360 Suite, a new package that includes tools specifically designed for...
by RefractROI | Mar 18, 2016 | Digital Marketing, SEO
Keyword research is an important part of your content marketing and search engine optimization process. But there is one strategy that iscommonly associated with this, but is a completely different – finding related topics and semantically connected keywords. Google...
by RefractROI | Mar 14, 2016 | Digital Marketing, SEO
Link building is by far one of the most overwhelming jobs for SEO specialists and digital marketers. There are many resources telling you what to do and what not. For an average person, link building is a complex and challenging way to boost online presence and search...
by RefractROI | Mar 11, 2016 | Digital Marketing, SEO
It’s true that obtaining links, organic or inorganic, is an effective way to improve search rankings. This is why many companies send free products to bloggers in exchange for links to their website, social media accounts, or any other pages associated with them. This...
by RefractROI | Feb 29, 2016 | Digital Marketing, SEO
The Google Panda, one of Google’s most important spam-fighting algorithms, has been around for half a decade now, and it has been the subject of more headlines than any other Google algorithm. At the start of this year, Google surprised marketers, webmasters, site...
by RefractROI | Feb 8, 2016 | Digital Marketing, SEO
Google Maps is one of the most useful and widely used programs today. And what has set it apart from its competitors? Its Street View feature. This year, Google is partnering with the National Park Service, which is celebrating its 100th birthday. Google is said to...