by RefractROI | Jun 22, 2017 | Digital Marketing
For many of your customers, the first impression that they have with your business and your brand will come in the form of your website. A well-designed, thoughtful website is the best kind of marketing tool – the one that doesn’t need to eat or sleep and that does...
by RefractROI | Nov 16, 2016 | Digital Marketing, SEO
Crawling Ajax has always been a tricky act that Google finds hard to perform. The difficulty stems from the very nature of this method—JavaScript. Because Ajax uses JavaScript to talk to the web server to render the page as it interacts with the user, Googlebot can...
by RefractROI | Aug 26, 2016 | Digital Marketing, SEO
The principle of SEO is fairly straightforward: high rankings in SERPs lead to greater traffic and leads – and ultimately, sales. In 2014, a law firm wanted to generate leads through the most relevant digital marketing tactics. RefractROI stepped in and launched an...
by RefractROI | Jul 15, 2016 | Digital Marketing
Both multi and Omni-channel marketing strategies acknowledge the evolving purchasing process and incorporates the various channels consumers use to interact with companies (i.e. mobile and online). But, there is a difference between the two. We can make plenty of...
by RefractROI | Jun 7, 2016 | Digital Marketing
As the owner of a small service business, I understand on a daily basis that talent is what ultimately differentiates our business from our competitors. It’s a truism in business that, in the long run, a business looking to create long term value competes on two key...
by RefractROI | Jun 6, 2016 | Digital Marketing
There are three types of digital revenue generation that business owners are seeking when trying to capture business online. Ecommerce businesses are looking for direct transactions and sales off of the web, and lead generation businesses are looking for qualified...