by RefractROI | Dec 11, 2023 | Digital Marketing, SEO
As a manufacturer, if word-of-mouth and a sales team are no longer ensuring you hit your revenue targets, it’s time to start getting serious about your digital marketing strategy. Not feel-good marketing, but tried and true, measurable marketing. Just like how you...
by RefractROI | Jan 24, 2023 | Digital Marketing, SEO
Reading time: 4 minutes Even with Google’s numerous updates to their algorithms and community guidelines, sites across the web still continue to dip into Black Hat SEO tactics, unethical practices that hurt organically ranking sites all over the internet. The...
by RefractROI | Aug 11, 2021 | Digital Marketing, SEO
You’ve invested a lot of time and money in optimizing your website with great content. You know exactly what audiences you want to reach. How can you tell if all your hard work is paying off the way you intended? Google Analytics (GA) is a robust tool that lets you...
by RefractROI | Nov 9, 2020 | Digital Marketing, Websites
It’s no surprise to marketers and website developers that Google is extremely interested in the reader experience. Over the past few years, Google has put increasing emphasis on quick page load speeds, quality of content and time on page — all key metrics that lead to...
by RefractROI | Jul 11, 2018 | Digital Marketing, SEO
It’s always been a challenge for small, local businesses to stand out. There’s competition everywhere, and the big guns won’t hesitate to steal the spotlight. Even if you actually do better than established brands, your lack of funds and resources to promote your name...
by RefractROI | Oct 13, 2017 | Digital Marketing, PPC
The digital marketing discipline continues to develop and improve upon existing strategies to keep up with the rapid changes inherent to its platform. This way, the method of promoting businesses online never stagnates. In an increasingly digital-centric world where...