by RefractROI | Feb 5, 2016 | Digital Marketing, SEO
The SEO community made some noise in January, and it’s very loud. Many SEO specialists panicked, while some just got confused about one of Google’s biggest rollout – it has integrated Panda into its core algorithm. We know what you’re thinking, and you’re right. This...
by RefractROI | Feb 1, 2016 | Digital Marketing, SEO
Many of you may be wondering why we haven’t said anything in the past few weeks about arguably the biggest SEO event in the industry’s recent history. The reason for that is simple – nobody knew what the heck was going on. Theories, explanations, and hypotheses were...
by RefractROI | Jan 29, 2016 | Digital Marketing, SEO
Recently, Facebook has become synonymous with online social interactions. With 1.55 billion monthly active users, it’s undoubtedly the dominant social media platform that reels in millions of monthly advertising revenue. A 2014 Shareaholic Study reveals Facebook...
by RefractROI | Jan 18, 2016 | Digital Marketing, SEO
“Why does my site have a low PageRank? Why does a competitor site have a higher PR? How do I get a higher PR?” It’s amazing how many people still ask these questions about Google PageRank on a regular basis—despite PageRank distribution data being removed from...
by RefractROI | Jan 11, 2016 | Digital Marketing, PPC
Want to dominate the first page of Google?We all do, and common knowledge dictates that you build your own site, optimize it for the search engine, and pray that it does well. But you might actually have more success by creating a page on social media platforms (e.g....
by RefractROI | Dec 29, 2015 | Digital Marketing, SEO
According to Google’s Amit Singhal, there are now more Google search queries on smartphones than on PCs. In fact, they see a majority of the 100 billion monthly searches coming from mobile devices. Early 2014 was the tipping point of mobile search. We heard Google...