Great article in the Wall Street Journal today: “Tweeting Without Fear” that details how three really big companies, Whole Foods, Southwest and Best Buy approach their twitter strategy and execution. The article provides insight into the corporate twitter-verse and how these giant, consumer-focused businesses think about their relationship and ongoing dialogue with their customers, the media and followers. But don’t think this is just for Fortune 500 companies to consider. The concept of building a dialogue with your customers and clients, growing the relationship and living your brand through that relationship can be a lesson for every organization — regardless if twitter is an integral part of your tactical array of communication platforms or not.
Is Your Brand Too Boring? The Incredible Cost of Being Dull.
Here’s the truth: being boring isn’t just bad for business—it’s *expensive*. In today’s crowded market, where customers have endless options and distractions, blending in means you’re practically invisible. A boring brand is like background noise: unnoticed,...
