Great article in the Wall Street Journal today: “Tweeting Without Fear” that details how three really big companies, Whole Foods, Southwest and Best Buy approach their twitter strategy and execution. The article provides insight into the corporate twitter-verse and how these giant, consumer-focused businesses think about their relationship and ongoing dialogue with their customers, the media and followers. But don’t think this is just for Fortune 500 companies to consider. The concept of building a dialogue with your customers and clients, growing the relationship and living your brand through that relationship can be a lesson for every organization — regardless if twitter is an integral part of your tactical array of communication platforms or not.
What Happens When a Manufacturing Brand Gets Omni-Channel Right? Market Domination.
Most Manufacturing Brands Are Playing Checkers in a Chess Game Let’s be honest—most manufacturing companies are stuck in the past. Their marketing playbook hasn’t changed since 1998: go to a trade show, send out a catalog, cold call some procurement guys, rinse,...
