by Maria Batt | Apr 16, 2026 | Digital Marketing
You’re Showing Up in One Place While Your Buyers Are Everywhere Omni-channel marketing in manufacturing isn’t a buzzword. It’s the baseline for staying competitive. Yet most companies are still stuck in outdated B2B omni-channel marketing habits, relying on a single...
by RefractROI | Mar 12, 2026 | Digital Marketing
Digital Marketing for Manufacturers Isn’t Broken. Your Strategy Is. We hear it constantly from manufacturing leaders. Digital marketing for manufacturers isn’t working. Leads are inconsistent, paid media feels expensive, SEO takes too long, content doesn’t convert,...
by Maria Batt | Feb 26, 2026 | Digital Marketing
Manufacturers Are Buying AI Fast. Very Few Are Using It Well. AI in manufacturing marketing has officially crossed the line from emerging technology to boardroom mandate. AI and machine learning in B2B marketing are no longer fringe experiments reserved for software...
by RefractROI | Feb 24, 2026 | Digital Marketing
Omni-Channel Marketing Is the Baseline for Modern Manufacturing Relevance Omni-channel marketing isn’t a trend. It’s not a buzzword. And it’s no longer optional for manufacturers that want to stay relevant. In today’s fragmented buying environment, omni-channel...
by RefractROI | Jan 29, 2026 | Digital Marketing
Your Manufacturing Marketing Metrics Look Great, So Why Isn’t Revenue Growing? Digital marketing has a measurement problem in manufacturing. Not because there isn’t enough data, but because too much of it is meaningless. Clicks, likes, impressions, and engagement...
by RefractROI | Jan 15, 2026 | Digital Marketing
Your Omni-Channel Strategy Is Organized for You, Not Your Customers At RefractROI, we see companies obsess over tools, platforms, and tactics while completely missing the point of omni-channel marketing. Especially in manufacturing, teams proudly list every channel...