by RefractROI | Feb 10, 2025 | SEO
If your business serves local customers, ranking well in local search results is essential. Google’s algorithm prioritizes relevance, proximity, and prominence, so optimizing your website for local SEO can improve visibility, drive foot traffic, and generate leads....
by RefractROI | Feb 4, 2025 | SEO
Search Engine Optimization (SEO) is one of the most powerful digital marketing strategies—but it’s also a long game. Many businesses delay investing in SEO, thinking they’ll get to it “eventually.” However, waiting can cost you valuable traffic, leads, and revenue. If...
by RefractROI | Jan 23, 2025 | Digital Marketing, SEO
SEO depends on solid keyword research. The right keywords connect you with your audience and improve your chances of ranking well in search results. If you’re looking to refine your strategy, these seven tactics will help you identify and target the most effective...
by RefractROI | Dec 19, 2024 | Digital Marketing, SEO, Websites
Generating leads in the manufacturing sector can feel like panning for gold: sifting through endless debris to find a few valuable nuggets. The stakes are high—long sales cycles, highly technical buyers, and complex products mean every lead counts. Unfortunately, too...
by RefractROI | Dec 9, 2024 | Digital Marketing, SEO
You’ve probably heard the joke: “The best place to hide a dead body is on page 2 of Google.” For businesses, landing on that second (or even third) page of search results is no joke. It’s a serious issue that leads to missed opportunities—whether that’s potential...
by RefractROI | Mar 13, 2024 | Digital Marketing, SEO
For manufacturers, marketing and sales have traditionally relied on referrals, trade shows, print ads, direct mail, and cold-calling. But in today’s digital world, these conventional tactics are becoming less effective at driving real revenue and conversions. Many...