by RefractROI | Jan 22, 2018 | SEO
If there’s anything we’ve learned so far, it’s that SEO is by no means a static industry. It’s dynamic, ever-changing, ever-evolving. Google rolls out big changes each year, and while some updates are more significant than others, each one makes a difference in how we...
by RefractROI | Sep 7, 2017 | PPC, SEO
It’s 2017. Snapchat is on the rise. Artificial intelligence is pointing to a brave new world. And mobile devices are forging on-the-go consumerism. But the classics are not to be overlooked—such as Facebook, which deserves credit for constantly innovating and...
by RefractROI | Aug 27, 2017 | SEO
RankBrain, a machine learning technology, has already entered the game of search as we know it. This technology is now responsible for the majority of Google search results. While the average user hasn’t noticed anything different, just yet, the move to RankBrain will...
by RefractROI | Aug 16, 2017 | SEO
TITLE: Artificial Intelligence: How It’s Changing SEO in 2017 Will 2017 be the year that computers and artificial intelligence finally outsmart the human brain? Perhaps. Computers are becoming smarter, they’re able to understand our language, and learn from...
by RefractROI | Apr 20, 2017 | SEO
Local SEO is a Google favorite. Over the years, the search engine giant has shown increasing favor toward smaller, newer local businesses, giving them the tools they need to perform well in the local search (e.g. Analytics and Search Console) landscape. The latest...
by RefractROI | Nov 16, 2016 | Digital Marketing, SEO
Crawling Ajax has always been a tricky act that Google finds hard to perform. The difficulty stems from the very nature of this method—JavaScript. Because Ajax uses JavaScript to talk to the web server to render the page as it interacts with the user, Googlebot can...