by RefractROI | Nov 16, 2016 | Digital Marketing, SEO
Crawling Ajax has always been a tricky act that Google finds hard to perform. The difficulty stems from the very nature of this method—JavaScript. Because Ajax uses JavaScript to talk to the web server to render the page as it interacts with the user, Googlebot can...
by RefractROI | Aug 26, 2016 | Digital Marketing, SEO
The principle of SEO is fairly straightforward: high rankings in SERPs lead to greater traffic and leads – and ultimately, sales. In 2014, a law firm wanted to generate leads through the most relevant digital marketing tactics. RefractROI stepped in and launched an...
by RefractROI | Jun 23, 2016 | SEO
For an industry that is more than a decade old, it is surprising how many professionals still have a hard time understanding what SEO is. To many of my clients, Search Engine Optimization is just the “internet magic” that I do behind the scenes that makes their site...
by RefractROI | May 19, 2016 | SEO
Google still holds the crown in paid search advertising. The new 2016 Digital Marketing Report by Merkle revealed that the search giant currently leads the industry, and it’s mainly due to the continuous growth in mobile usage. According to the report, Google still...
by RefractROI | Apr 28, 2016 | SEO
Have you ever tried looking for breaking stories and headlines on Google News? It seems more and more businesses are realizing the potential of this popular news search segment from Google. If you haven’t listed your website on Google News, it’s time to do so. Let’s...
by RefractROI | Apr 21, 2016 | SEO
If you’re up to speed, then you may have heard that Google officially shut down PageRank from the public on April 18, 2016. This means webmasters will no longer have access to their PageRank score. When PageRank was introduced to the public some years ago, it became...