by RefractROI | Jan 31, 2023 | SEO
Reading time: 3 minutes As Google’s algorithm continues to advance and adapt with time, one thing remains the same: the language their machine-learning systems use has held fast and the sites that spoke it, performed best. By transforming or optimizing unstructured...
by RefractROI | Jan 24, 2023 | Digital Marketing, SEO
Reading time: 4 minutes Even with Google’s numerous updates to their algorithms and community guidelines, sites across the web still continue to dip into Black Hat SEO tactics, unethical practices that hurt organically ranking sites all over the internet. The...
by RefractROI | Aug 11, 2021 | Digital Marketing, SEO
You’ve invested a lot of time and money in optimizing your website with great content. You know exactly what audiences you want to reach. How can you tell if all your hard work is paying off the way you intended? Google Analytics (GA) is a robust tool that lets you...
by RefractROI | Feb 26, 2021 | SEO
It is 2021. Attention spans are at an all-time low, and with that, marketers must ensure that their technical SEO is top of the line. If fickle attention spans are not coddled by fast speeds, frustrations rise and it’s “on to the next.” Think of it like dating: it is...
by RefractROI | Jul 11, 2018 | Digital Marketing, SEO
It’s always been a challenge for small, local businesses to stand out. There’s competition everywhere, and the big guns won’t hesitate to steal the spotlight. Even if you actually do better than established brands, your lack of funds and resources to promote your name...
by RefractROI | Jun 26, 2018 | SEO
In 2015, Google started beta testing their Google Home Services Ads program. This program works by making it easier for local businesses and home service providers in select parts of the country to attract new customers. Fast forward to present, Google’s Home Services...