by RefractROI | Feb 14, 2024 | Digital Marketing, SEO
If you run a manufacturing business, chances are you’re not tapping into one of the most powerful and cost-effective sales tools at your disposal – search engine optimization (SEO). Many manufacturers still don’t fully understand what SEO is, how it works, and the...
by RefractROI | Dec 11, 2023 | Digital Marketing, SEO
As a manufacturer, if word-of-mouth and a sales team are no longer ensuring you hit your revenue targets, it’s time to start getting serious about your digital marketing strategy. Not feel-good marketing, but tried and true, measurable marketing. Just like how you...
by RefractROI | Apr 11, 2023 | SEO, Websites
Reading time: 3 minutes I want it now! In the age of instant gratification, most website visitors demand information at their fingertips in a split second or they move on to a website that can deliver what they want quickly and efficiently. Nearly 70% of consumers say...
by RefractROI | Apr 4, 2023 | SEO
Reading time: 5 minutes Also known as search engine optimization, SEO isn’t just a technique that businesses use to get noticed online – it may be the single most important step you can take to establish your digital identity. With the overwhelming majority of all...
by RefractROI | Mar 14, 2023 | SEO
Reading time: 6 minutes Toward the end of 2016, Google announced what many in the SEO community had suspected for years: the company was using a separate index dedicated to mobile search, and it planned to adopt the algorithm for desktop search shortly thereafter....
by RefractROI | Jan 31, 2023 | SEO
Reading time: 3 minutes As Google’s algorithm continues to advance and adapt with time, one thing remains the same: the language their machine-learning systems use has held fast and the sites that spoke it, performed best. By transforming or optimizing unstructured...