by RefractROI | Apr 19, 2016 | SEO
SEO is the epitome of change. What’s relevant and useful several years ago may be just a thing of the past now. Fortunately, not all of those SEO trends and techniques are cliché and useless these days. Most of them are still relevant, while others got a great boost...
by RefractROI | Apr 4, 2016 | SEO
Let’s just start by saying that we have all typed our names on the Google search bar at some point. Sometimes, we’ve Googled our brands. If you’ve Googled your company name recently, you’ve probably seen the Knowledge Graph at work at the right side of the search...
by RefractROI | Mar 31, 2016 | Digital Marketing, SEO
Digital marketers have been reaping the benefits offered by Google Analytics for many years. This time, it seems the famous platform just got better. Google recently unveiled Google Analytics 360 Suite, a new package that includes tools specifically designed for...
by RefractROI | Mar 18, 2016 | Digital Marketing, SEO
Keyword research is an important part of your content marketing and search engine optimization process. But there is one strategy that iscommonly associated with this, but is a completely different – finding related topics and semantically connected keywords. Google...
by RefractROI | Mar 14, 2016 | Digital Marketing, SEO
Link building is by far one of the most overwhelming jobs for SEO specialists and digital marketers. There are many resources telling you what to do and what not. For an average person, link building is a complex and challenging way to boost online presence and search...
by RefractROI | Mar 11, 2016 | Digital Marketing, SEO
It’s true that obtaining links, organic or inorganic, is an effective way to improve search rankings. This is why many companies send free products to bloggers in exchange for links to their website, social media accounts, or any other pages associated with them. This...